Creating an effective advertising campaign can be time-consuming, and it’s important to measure its success by analyzing the Return On Investment (ROI). With our advertising campaign reporting template, you won’t have to spend time figuring out which Key Performance Indicators (KPIs) to track. Our preset template includes the most important KPIs for measuring traffic, revenue, and conversions.

Our template includes the following KPIs:

  • Ad Impressions: This metric shows the total number of times your ad was shown to your target audience, which can help you optimize your bidding and targeting.
  • Ad Clicks: This metric shows the total number of times your ad was clicked on, allowing you to evaluate the effectiveness of your ad campaign copy and targeting.
  • Ad Cost: This metric helps you stay within your budget by showing the estimated total amount of money spent on the campaign or ad.
  • Conversions: This metric shows the total number of conversions attributed to your campaign or ad, allowing you to determine your ROI.
  • Conversion Rate: This metric shows the percentage of clicks on your ad that led to a conversion. By dividing the number of conversions by the number of clicks and multiplying the result by 100, you can calculate your conversion rate.

By using our advertising campaign reporting template, you can quickly and easily evaluate the success of your ad campaign using the most important KPIs.

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Advertising Campaign Report Template by DashThis

Last Updated 11 March, 2023

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