Compare Amazon Seller Tools

Amazon seller tools are software applications or services designed to streamline and optimize various aspects of running an Amazon business. Third party Amazon tools allow you to manage your business more efficiently, giving you the insights and automation capabilities needed to make smarter decisions and drive sales.

You should consider these tools to be an essential component of your business’s success. Whether you’re figuring out what products to sell, setting competitive prices, or keeping track of your inventory, it’s almost impossible to remain competitive without them. By streamlining your operations, these tools give you the edge you need to thrive in the competitive Amazon marketplace.

They offer data-driven insights that take the guesswork out of the sales process. Instead of making decisions based on hunches, you’ll have solid data to back you up, whether it’s understanding customer behaviour or tracking market trends.

Amazon marketing tools are also vital, helping you promote your products more effectively. From keyword optimisation to targeted ad campaigns, these tools help you get your products in front of the right audience. The result? More eyeballs on your products and more revenue generated from sales.

In our experience, there’s a tool for almost everything. Whether you’re just getting started or have been selling on Amazon for some time, having both an awareness and an understanding of the tools at your disposal will drastically increase your chances of success.

Let’s break down some of the most common types of Amazon seller tools that can make a real difference in your business.

Product Research Tools

Before getting started or expanding your product range, you need to know what to sell. Amazon product research tools are incredibly powerful at identifying profitable products that are in demand but not oversaturated.

Tools like Helium 10 and Jungle Scout can help you analyse trends, assess competition, and find those golden opportunities that can set your business up for sustained success. They pave the way for you to make more informed decisions and choose products with the highest potential for profitability.

Amazon Search Tools

Customers can only buy what they can see, and Amazon search tools help you structure your ads so they appear prominently on Amazon. These tools, often packaged together with product research tools, analyse search trends, suggest relevant keywords & placements, and help you track your rankings over time.

Some of the most highly-regarded keyword research tools include Helium 10, Jungle Scout and AMZ Tracker. These tools help you gain more exposure to your products and also improve your return on investment.

Repricing Tools

Setting the right price is crucial, and it’s not a set-and-forget task. Repricing tools automatically adjust your prices based on competition, market conditions, and your profit goals. While Amazon does offer a built-in repricer, its functionality is limited. There are many great third-party repricers, such as BQool and SellerSnap, that are well worth the investment. These tools help you stay competitive by maximising your products time in the Amazon buy box. They also help balance sales volumes and margins, ensuring that your products remain attractive to buyers while maximising your profits.

Inventory Management Tools

Keeping track of your inventory and forecasting future sales is a full-time job in itself. That’s why Amazon inventory management software was developed—to help you monitor stock levels, predict demand, and automate reordering. Tools like SoStocked are excellent examples, designed to prevent empty shelves and ensure that you’re always ready to fulfil customer orders. By using these tools, you can keep your inventory optimised and your customers satisfied.

PPC and Advertising Tools

Advertising on Amazon can be highly effective, but only when it’s done well. Amazon PPC software allows you to create, manage, and optimise your ad campaigns. Tools like Scale Insights are great to have at your disposal, helping you target the right customers, control your ad spend, and maximise your return on investment.

Analytics and Reporting Tools

Finally, analytics and reporting tools give you a deeper understanding of your business performance. From sales data to customer behaviour, Amazon analytics tools provide a digestible breakdown of all business-critical metrics.

Many tools, like Helium 10, include robust analytics features, while standalone options like Sellerboard offer low-cost, focused solutions. With detailed reports and dashboards, these tools help you remove the guesswork from the equation and make well-informed decisions about your business.

Amazon tools can be incredibly powerful, but that’s not to say they’re totally infallible. Let’s take a look at what makes these tools beneficial and where you might need to be cautious

Pros of using an Amazon tool

Efficiency: One of the strongest arguments for using tools like an Amazon keyword tool or inventory management software is the efficiency they bring to your business. These tools automate time-consuming tasks, freeing you up to focus on other aspects of your business. You can automate much of what you might otherwise have to hire someone to do, such as stock forecasting, building sales models, and conducting inventory stocktakes.
Data-Driven Decisions: With access to comprehensive Amazon analytics, you can make methodical decisions regarding things like listings, pricing, and marketing strategies. Knowledge is power, so these data points help business owners to achieve better results and a higher return on investment. While Amazon does provide data through Seller Central, 3rd party tools can provide more insight specific to your business.
Integrated Seller Systems: Many tools are part of a broader Amazon seller system that integrates various aspects of your business, from product research to sales tracking. This integration can streamline your operations and make managing your Amazon business more straightforward.

Cons of using an Amazon tool

Cost: While many Amazon tools offer free trials or basic versions, the more advanced features often come at a cost. Depending on your business size and needs, these expenses could be prohibitive for new businesses.
Learning Curve: Navigating new tools can be challenging, particularly when they’re part of a comprehensive sales ecosystem. It’s crucial to ensure that the tools you choose truly serve your business goals. Testing them beforehand can help you avoid unnecessary complications. Many tools require a time investment to integrate your data into them, so choosing the right tool is critical. Sometimes, less is more, and tools with too many features can actually slow you down if they don’t match your specific needs.
Over-reliance on Tools: While tools are valuable, there’s a risk of becoming too reliant on them. It’s important to remember that tools should support your strategy, not replace sound business judgement. Over reliance can cause you to miss crucial considerations and make bad decisions.

If you’re an established Amazon seller ready to level up, sophisticated tools can help you streamline operations, stay competitive, and scale effectively. Here are some top Amazon tools that professionals rely on to drive growth and optimise performance:

1.) Amazon Repricer

An Amazon repricer like BQool is a go-to for automatically adjusting product prices to stay competitive. This tool allows you to set specific pricing rules, and it handles updates in real-time to help you maximise profits with minimal manual input. BQool’s automated approach keeps you one step ahead in dynamic markets, optimising your pricing strategy effortlessly.

2.) Amazon Inventory Management Software

As your business expands, effective inventory management is crucial. SoStocked, a popular inventory tool, helps with everything from stock tracking to automated reordering, ensuring you avoid costly stockouts or surplus. Built with forecasting in mind, SoStocked provides multiple forecasting methods to suit your needs and keeps the right products on hand as your sales grow.

3.) Amazon Analytics Tools

For those aiming to refine their strategy, tools like Sellerboard offer in-depth insights into sales trends and customer behaviour. With data-driven insights into crucial metrics, Sellerboard helps you make well-informed decisions, from optimising listings to enhancing customer engagement.

An Amazon FBA calculator is a tool that helps sellers estimate the potential profit of a product when using Amazon’s Fulfilment by Amazon (FBA) service.

Do I need to use it?

This is a non-negotiable for sellers using Fulfilment by Amazon. It helps you estimate your costs, including fees and shipping, so you can accurately determine your profit margins. By inputting product details, you can quickly see whether an item is worth selling and at what price.

This tool is particularly valuable for maintaining profitability and ensuring that your pricing strategy aligns with your business goals.

How does it work?

By inputting details such as product dimensions, weight, price, estimated sales and costs, the calculator calculates:

Amazon FBA fees: Including storage, fulfilment, and referral fees.
Total costs: Summing up product costs and Amazon fees.
Estimated revenue: Based on expected sales volume and product price.
Profit margin: The difference between revenue and total costs.

Visit the FBA calculator on sellersprite.com

How do I find high-selling Amazon products?

You can use an Amazon product research tools like Helium10 to analyse market trends, competition, and demand, helping you identify high-potential products.

Are Amazon tools worth paying for?

Yes, the right tools can save time, provide valuable insights, and increase sales, making them a worthwhile investment for most sellers.

Can I see search volumes on Amazon?

Yes, tools like Helium 10 and Jungle Scout offer Amazon keyword tools that provide search volume data. These tools help you optimise your listings and PPC campaigns by giving you insights into how often specific keywords are searched.

Can I see sales volumes on Amazon?

Yes, tools like Helium 10 and Jungle Scout offer sales volume estimates. These insights are crucial for product research and competitive analysis, helping you gauge how well a product is selling and make informed decisions about which items to stock or promote.

What kind of analytics data is available for Amazon sellers?

Amazon analytics tools provide data on sales performance, customer behaviour, and market trends, enabling data-driven decision-making.

How is Amazon Ads different from Google Ads?

Amazon Ads often outshine Google Ads for e-commerce by delivering higher conversion rates and better return on investment (ROI). They also make it easier to track and attribute sales and drive organic rankings directly through ad performance, offering more long-term value.

Help

Amazon Tools

Chris Hamlin

Digital Marketer

Helium 10