Google Analytics 4

Google Analytics 4 is Google’s web analytics tool. GA4 gives you reports and statistics about how visitors use and interact with your website or app. It gives you insights about the performance of your search engine optimization (SEO) and marketing. And it tracks events so you can find trends or patterns in visitor behavior.

How does GA4 work?

Google Analytics 4 works by tracking events across your websites and apps. It tracks event-based data. Events-based means ways users interact with your site or app. The actions they take along the customer journey. This data clearly shows your users’ behavior so you can optimize your marketing.

Getting started with GA4

Getting started with GA4 is super simple. You need an account and a property then you’re ready to collect analytics data. Follow these steps to get started with Google Analytics 4.

1. Log In to Google Analytics
2. Click “Admin” in the bottom left of the screen
3. Select “Create Account”
4. Choose a name for your account
5. Input a name for your new property
6. Add the desired time zone and currency
7. Enter your business details
8. Click ‘Create’ and accept the terms and conditions
9. Choose what kind of data you want to collect
10. Add your website’s URL and create a data stream
11. Star analyzing your data

That was the easy part. Now you need to analyze your data and glean insights about your users’ behavior. To help, check out our plug-and-play resources above. They can do all the heavy lifting for you. You get the insights you need, without the headache of setting up and creating reports.