Google ads is a pay-per-click (PPC) advertising mechanism that lets companies post relevant ads at the top of Google search results. Businesses may also use Google Ads to promote products and services on websites and in YouTube videos.
It is completely free to create an account. You'll only be charged when your audiences take action, such as visiting your website, calling your company or fulfilling another goal. Google will give you information and analytics to enable performance and expense tracking of your campaign.
With Google Ads, you can set your own budget. However, you will be bidding against your competitors for the ad space, meaning that competitive industries and markets can be very expensive to bid on. If you are in a niche market, your costs will be less, but if you are in a saturated market, expect to pay more for the ad space.
Google Ads aren’t just for the big companies or tech moguls: anyone willing to put the time in can create Google Ads. From small local businesses through to international corporations, Google Ads are available. Plus, using Google Ads is not limited by job type. Many different types of digital marketers such as SEO consultants, content marketers and social media managers can learn, use and benefit from them.
Although Google Ads can be set up relatively quickly, it can take at least a month for you to see any kind of effect on your ROI. You will need to spend time fine-tuning various aspects of your campaign to get the best results. Google ads data can be exported and feed into multiple types of reports including with Excel and Google Sheets. Alternatively, you could automate your reports using Google Data Studio. Here’s more information on how to connect Google Sheets to Google Data Studio.