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Paid advertising helps you reach your target audience, drive traffic to your site, and increase your warm leads and conversions. And to make it even more effective, byMarketers has collected the best paid advertising reports, templates, and dashboards available. All of our resources are made by expert marketers with improving performance in mind. Browse our range and find resources for all the major publishers — Google Ads, Facebook Ads, Twitter Ads and more. Whether you need a Google Sheets template helping you analyze your Google Ads’ performance, or a Google Looker Studio report breaking down your marketing funnel, we’ve got you covered.
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Paid advertising works through auctions run by Google Ads. So the person with the best bid wins, and their ad gets on the SERP. But, let’s start at the beginning and look at the process of how your ads are selected:
Let’s break down how Google Ads evaluates bids. Google uses an algorithm to decide Ad Rank. Your Ad Rank directly determines your ad position. So the higher your Ad Rank is, the higher up the SERPs your ad appears. By optimizing your Ad Rank you can get more exposure for your brand.
Six factors play a big part in the Ad Rank calculation. They are:
The calculation is Ad Rank = bid x quality score plus the additional factors from the above list.
As you can see, getting your ad to show up isn’t as simple as making the highest bid. There are several things you need to take into account.
byMarketers has everything you need to improve your Google Ads ROI — from templates to help you prepare your next campaign to comprehensive dashboards for sharing with clients. All of our templates are made by experienced paid advertising marketers. You don’t need to figure it out on your own — save time and access proven resources. For more tips and useful resources for paid advertising, check the full range of paid advertising resources.
Paid advertising is a kind of online advertising — when someone clicks on or views your ad you pay the publisher. Common publishers include search engines, and social media platforms. Instead of trying to get attention organically from content and SEO, you can buy it. If you’re new to paid advertising, Google Ads is a great place to start. Take a look at our <a href="https://bymarketers.co/product/google-ads-comprehensive-course/"comprehensive Google Ads course.
With pay-per click (PPC) advertising you pay the publisher when someone clicks on one of your ads. Pay-per-impression (PPM) on the other hand costs you money every time someone sees one of your ads. Think of it as paying for engagement vs paying for eyeballs on your ads. Which one you use depends on your circumstances. For example, if you have a clear CTA, PPC is better. But PPM is better if your goal is to increase brand awareness.
Paid advertising has some appealing benefits. For example, compared to organic SEO, results are quicker with paid advertising. You boost your site’s traffic but it isn’t a long process like SEO. Another benefit is that paid advertising allows you to target specific potential customers. So you can get your ads in front of people who are more likely to make a purchase.
Like with other means of digital marketing, the speed at which you’ll get results will vary on a number of factors, some within your control, and some outside. It will likely take some months to test and find out which campaigns work for you, so you can adjust accordingly. And, the more you are willing to spend, the quicker you’ll see results.
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Paid advertising is a kind of online advertising — when someone clicks on or views your ad you pay the publisher. Common publishers include search engines, and social media platforms. Instead of trying to get attention organically from content and SEO, you can buy it. If you’re new to paid advertising, Google Ads is a great place to start. Take a look at our <a href="https://bymarketers.co/product/google-ads-comprehensive-course/"comprehensive Google Ads course.
With pay-per click (PPC) advertising you pay the publisher when someone clicks on one of your ads. Pay-per-impression (PPM) on the other hand costs you money every time someone sees one of your ads. Think of it as paying for engagement vs paying for eyeballs on your ads. Which one you use depends on your circumstances. For example, if you have a clear CTA, PPC is better. But PPM is better if your goal is to increase brand awareness.
Paid advertising has some appealing benefits. For example, compared to organic SEO, results are quicker with paid advertising. You boost your site’s traffic but it isn’t a long process like SEO. Another benefit is that paid advertising allows you to target specific potential customers. So you can get your ads in front of people who are more likely to make a purchase.
Like with other means of digital marketing, the speed at which you’ll get results will vary on a number of factors, some within your control, and some outside. It will likely take some months to test and find out which campaigns work for you, so you can adjust accordingly. And, the more you are willing to spend, the quicker you’ll see results.
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The ‘Google Ads Agency Report – Comprehensive’ – is exactly as it is described. It’s designed for agencies, small and large to present results to their clients. It is comprehensive in that it includes 6 pages of information on Google Ads performance, also pulling relevant information from Google Analytics.
The report is designed specifically for agencies. It includes an area for the agencies logo, as well as the client logo. This allows it to be co-branded. It also includes text areas for the agency to include information about themselves and their services, essentially help…
Anyone can become a seller and there is no sign up cost. List your resources today and start making extra cash!
Anyone can become a seller and there is no sign up cost. List your resources today and start making extra cash!
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