How to Connect TikTok Ads to Google Looker Studio

Introduction

Connecting your TikTok Ads data to Google Looker Studio enables you to take your reporting to the next level.

TikTok Ads are paid advertisements on TikTok that allow brands to promote their products or services to the app’s large user base, effectively reaching potential customers through engaging short-form video content favored by Gen Z and Millennials. 

By integrating TikTok Ads with Looker Studio (formerly Google Data Studio), you gain superior data analysis, easier shareability, editable visualizations, and the ability to merge data from other platforms and data sources. This guide shows how you can use Power My Analytics to connect TikTok Ads to Looker Studio in just four easy steps. 

If you’d like to see a preview, you can review a prebuilt TikTok Ads Looker Studio Template, which can be adjusted to suit your business needs after purchase.

Step 1: Sign up for a Power My Analytics data hub

The first step is to navigate to Power My Analytics by following this link.

After signing up and logging in to the PMA data hub, you will be able to select your data source.  

Click on Sources and then + New Data Source.

Find the ‘TikTok Ads’ Tile and select it:

Step 2: Add TikTok Ads by Power My Analytics in Looker Studio

Open up Looker Studio and add a new Data Source. Choose TikTok Ads by Power My Analytics.

Step 3: Authorize TikTok by Power My Analytics in Looker Studio

This will open up Looker Studio. You will then need to click AUTHORIZE to proceed.

You will then confirm which Power My Analytics Hub you wish to work with. Then click NEXT.

Then select the User Account you wish to work with. In this case it will be the Sample Account. Click NEXT.

Select Seed and/or Magnitude if you wish to include them (not necessary), and select which currency you wish to use.

Then click CONNECT in the top right corner of the screen.

Step 4: Create a Report with your TikTok Data in Looker Studio

You should now see your TikTok data fields.

You can now click CREATE REPORT or EXPLORE.

Connecting TikTok to Google Data Studio is easy with Power My Analytics. We also have a free dashboard available to save you the time creating your own. Make a copy of our TikTok Reporting Dashboard and get started with Power My Analytics now.

Why use a Looker Studio Template for TikTok Ads data?

There are several good reasons for choosing to use a Looker Studio template for TikTok Ads data.

1. Customizable Metrics and Views: A Looker Studio template provides you a dashboard with the specific metrics that matter most to your campaigns, such as impressions, engagement rates, conversions, and cost per click (CPC). You can adjust layouts and visuals to better suit your unique reporting needs, providing a clearer, more relevant view than TikTok Ads Manager alone.

2. Combine Data from Multiple Channels: Looker Studio allows you to merge TikTok Ads data with other advertising platforms like Google Ads, Facebook Ads, or even website analytics data like Google or Adobe Analytics. This multi-source integration gives you a complete view of your digital marketing performance in one place, helping you see how TikTok fits into your broader strategy.

3. Enhanced Data Visualization: Looker Studio provides advanced visualization options, allowing you to present data in more engaging and insightful formats like interactive charts, trend lines, and custom graphs. This helps you better understand audience behavior and identify key performance trends within your TikTok Ads data.

4. Easy Collaboration and Sharing: With Looker Studio, you can easily share your TikTok Ads dashboard with team members, clients, or stakeholders without requiring access to TikTok Ads Manager. This real-time sharing keeps everyone aligned and informed on campaign performance, enhancing transparency and collaboration.

5. Automated Data Refreshes: Looker Studio can be set to automatically update data, so your TikTok Ads insights are always current without the need for manual data exports. This saves time and ensures you’re analyzing the latest information.