4 Ways To Create Better and More Engaging Marketing Reports (Plus Examples) 

A marketing professional examining a collection of data visualisations.

Marketing reports are more than just numbers on a page – they help us process and highlight information. They communicate the success of a strategy and show value.  Well-designed reports pull numbers from spreadsheets to tell the story of your strategy’s success, point out areas for improvement, and guide future decision-making. Report design is for […]

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How to Connect LinkedIn Ads to Google Looker Studio

LinkedIn Ads Landing Page

Introduction Connecting your LinkedIn Ads data to Looker Studio (formerly Google Data Studio) enables you to take your reporting to the next level, especially for businesses targeting professionals through LinkedIn’s powerful advertising platform.  LinkedIn Ads are ideal for B2B (business-to-business) marketing, offering precise targeting options such as job title, company size, industry, and skills to […]

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How to Connect TikTok Ads to Google Looker Studio

TikTok being displayed on a smartphone

Introduction Connecting your TikTok Ads data to Google Looker Studio enables you to take your reporting to the next level. TikTok Ads are paid advertisements on TikTok that allow brands to promote their products or services to the app’s large user base, effectively reaching potential customers through engaging short-form video content favored by Gen Z […]

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A Beginner’s Guide to Using Google Looker Studio

The Looker Studio Logo

Introduction Google Looker Studio is a game-changer for anyone who wants to make sense of their data without the headaches. It’s a free tool from Google that turns rows of numbers into stunning, easy-to-read dashboards and reports. Whether you’re managing a marketing campaign or keeping track of business goals, Looker Studio makes it simple. At […]

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Why The Design Of Marketing Reports Matters

A pair of computer monitors displaying design work.

Marketing reports are more than just numbers on a page – they help us process and highlight information. For agencies and markets, they communicate strategy and show value.  Well-designed reports pull numbers from spreadsheets to tell the story of your strategy’s success, point out areas for improvement, and guide future decision-making. Report design is for […]

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How to connect Amazon Seller Central to Looker Studio

A pair of hands passing a shopping bag through two different computer monitors.

What is Amazon Seller Central? Amazon Seller Central is a platform where businesses can manage product listings, orders, and sales data directly with Amazon customers. For agencies handling e-commerce, efficiently managing these processes is crucial. By integrating Seller Central with data tools like Looker Studio, businesses can streamline reporting and track performance with ease. You […]

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Marketing Resources: Buy vs. Build – What’s the Best Approach?

An overview of popular digital marketing strategies.

For start-ups, small businesses, and emerging enterprises, having the right marketing resources available can be the difference between executing successful campaigns that convert into sales and flushing valuable capital down the drain. There is a wide variety of marketing resources out there, including tools, templates, content guides, and more. But if you’re considering building up […]

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How To Copy A Google Looker Studio Template

Looker Studio how to copy.

In the following article we cover these steps in details and provide a practical walkthrough for getting started with your new Looker Studio Template. Getting Started with Google Looker Studio Templates After purchasing a Google Looker Studio Template you will receive a link to access your file. This link will appear immediately on the checkout […]

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How to Analyze Your Website Traffic

how-to-analyze-website-traffic

Website traffic data is more than a high-level summary of how many users are visiting your website or how often they’re making a purchase. It’s an opportunity to understand what drives user behaviour, what campaigns are working well and how to make adjustments to improve your content and optimise user experience. With so many website […]

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How to Use GA4 Sample Data for Looker Studio

looker-studio-GA4

It’s a familiar problem. You’re building a new Looker Studio dashboard but you don’t have enough data or the right data to see how it looks. The only way to tell how a graph looks is with populated data, it might come out completely different. This is where demo data, or sample data comes in. In […]

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