How to Connect Shopify to Google Looker Studio

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Connecting your Shopify store to Google Looker Studio enables you to take your reporting to the next level.  There is a range of advantages to using Looker Studio and a plethora of expertly built templates, and it is very easy to use!   

Looker Studio provides superior data analysis, easier share-ability, editable visualizations, and the ability to merge data from other platforms and data sources.

Why Integrating Shopify with Looker Studio Matters

Integrating your Shopify store with Looker Studio allows you to access real-time data, making it easier to track sales performance, customer behavior, and marketing campaigns. This seamless integration ensures that you can make data-driven decisions, improving your store’s overall efficiency.

By combining Shopify’s powerful e-commerce platform with Looker Studio’s advanced data visualization tools, you can gain deeper insights into your business. Whether it’s tracking daily sales or identifying customer trends, the possibilities for detailed analysis are endless, helping you maximize your store’s potential.

Customizing Your Shopify Data Reports in Looker Studio

One of the key advantages of using Looker Studio with Shopify is the ability to customize your data reports. You can tailor dashboards to reflect specific business goals, such as sales targets, customer acquisition metrics, or product performance.

These custom reports allow you to visualize your Shopify data in a way that suits your unique needs. With editable visualizations and Shopify dashboarding templates available, you can ensure your reports are clear, concise, and actionable, helping you make informed business decisions.

Streamlining Your E-commerce Reporting Workflow

Connecting Shopify to Looker Studio via Power My Analytics simplifies your e-commerce reporting process. By automating data imports, you can save time and reduce the likelihood of errors in manual reporting. This means your business always has access to up-to-date metrics.

Streamlining your reporting workflow allows you to focus more on interpreting the data rather than collecting it. This efficiency can significantly enhance how quickly you respond to market changes or customer behavior patterns, ultimately boosting your store’s performance.

What Are The Connection Steps?

The following guide shows how you can use Power My Analytics to connect Shopify to Looker Studio in 4 easy steps.  If you’d like to see a preview of Looker Studio, you can review a prebuilt Shopify Looker Studio Template. This dashboard has been configured and, after purchase, can be adjusted to suit your business needs.

Step 1: Sign up for a Power My Analytics data hub

1.) Navigate to Power My Analytics: Start by visiting the Power My Analytics website and signing up.

2.) Login: Once registered, log in to access the Power My Analytics data hub.

3.) Select Data Source:

• Locate and select the Shopify tile.
• In the data hub, go to Sources on the left menu and click + New Data Source.

4.) Install Power My Analytics in Shopify:

• Select your account and follow the prompts to install.
• You’ll be prompted to install the Power My Analytics app within your Shopify account.

Step 2: Install the Power My Analytics App in Shopify

1.) Confirm Installation:

You’ll see an Install app screen for Power My Analytics in Shopify. Click Install to proceed.

2.) Connect Shopify to Power My Analytics:

• After installation, your Shopify data will be connected to Power My Analytics.
• Proceed to Create a Report > Looker Studio to continue.

Step 3: Authorise Shopify by Power My Analytics in Looker Studio

1.) Open Looker Studio:

Launch Looker Studio, and you’ll see an option to Authorise. Click Authorise to enable the connection.

2.) Choose Power My Analytics Hub:

Confirm the Power My Analytics Hub you’ll be working with and click NEXT.

3.) Select User Account:

Choose the User Account you want to work with, such as the Sample Account, and click NEXT.

4.) Select Optional Settings:

You can choose to include Seed or Magnitude data (optional) and specify your preferred currency.

5.) Finalise Connection:

Click CONNECT in the top-right corner.

Step 4: Create a Report with your Shopify Data in Looker Studio

1.) Access Shopify Data Fields:

Your Shopify data fields are now accessible in Looker Studio.

2.) Create or Explore a Report:

• Alternatively, click EXPLORE to interact with your data and test various visualizations.
• Click CREATE REPORT to build a new report with your Shopify data.

3.) Leverage Prebuilt Dashboards (Optional):

Save time by copying our Shopify Reporting Dashboard template. This pre-configured dashboard is ready to customize, helping you get started quickly with Power My Analytics.

Why use a Looker Studio template?

There are a few primary reasons why you’d want to use a Looker Studio template to view your Shopify data instead of using their back-end analytics.

1. More Customization and Flexibility:
   Looker Studio templates allow you to design a dashboard that fits your specific needs, pulling in only the metrics and visuals you care about. You can customize the layout, colors, and filters to match your brand or specific reporting goals.

2. You can Combine multiple Data Sources:
   While Shopify’s backend only shows its own data, Looker Studio lets you integrate data from various sources. You can also combine Shopify sales data with Google Ads, Facebook, or Google Analytics, creating a comprehensive view of your e-commerce performance in one place. This holistic view helps in making better data-driven decisions across your entire marketing funnel.

3. Better Visualizations:
   Looker Studio provides more advanced visualization options than in Shopify’s native analytics, allowing you to make data insights more accessible and appealing. You can create custom charts, trend lines, and even map visualizations to better understand sales by location or customer segments.

4. Real-Time Sharing and Collaboration:
   Looker Studio templates are easy to share with team members or clients, who can view real-time updates without logging into Shopify. This improves collaboration and ensures everyone is aligned with current performance metrics.

5. Automated and Scheduled Reporting:
   You can automate and schedule reports in Looker Studio, so team members or clients can receive fresh insights without needing to check Shopify daily. This is especially useful for regular business reporting or monitoring KPIs.