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In Google Analytics, you must add UTM parameters to your URLs if you want to distinguish the performance of different traffic sources and online marketing campaigns.

The UTM tagging spreadsheet is the easiest way to do this for many links.

  • Duplicating a similar campaign is a matter of seconds.
  • You can set up your own rules for naming and stay consistent in the long run which is crucial for year-on-year comparisons.

See it in action



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