If you don’t feel confident about your Google Analytics data, it might make sense to audit the current set up. The audit will uncover issues, provide recommendations on how to fix them and advise on good practices. 

Do you know that your data is incorrect, just don’t know why? Perhaps you just want to get a stamp of approval on your data from seasoned GA professionals?

We usually solve these problems through providing GA4 audits. 


We have a structured process for these projects that includes auditing:

  1. Technical GA4 Settings
  2. Implementation of base GTM tag
  3. Implementation of each custom conversion (whether an appropriate trigger was selected and how the data is being processed by GA)
  4. Data Layer limitations

Here is a video demonstration of the process that we follow:



After auditing all these areas we will then deliver an audit document within 3 working days.  This document covers all the discovered issues and recommendations on how to solve them. Here is an example of such a document. As you can see, these audits are comprehensive.  This example runs almost 20 pages.

The service also includes a consultation call where we explain our recommendations in detail and answer any questions during the Q&A session.

Once you have the audit document, you will have clear visibility on the issues that need to be resolved. You can either resolve them yourself or work with us to fix the issues.


We have experience in auditing and setting up GA4 across a wide range of CMS systems including Shopify, Magento, Wordpress, Drupal, Joomla, Squarespace, Wix, Webflow, and custom CMS.

As for areas of GA4, we have experience with server-side tracking, iframe tracking, cross-domain tracking, installing marketing platform pixels and many other advanced functionalities. 

Supplementing these skills is our proficiency in JavaScript (JS), CSS and HTML, necessary for tackling challenging data tracking tasks

The only areas of GA where we don’t have any experience are data layer set up (but we can provide detailed guidance on what we need to see in the data layer to your web developer) and Firebase.

Vidi Corp is a data analytics company with 500+ clients around the world. Our biggest clients are Google, Teleperformance and the UK Ministry of Defense.

Our Core expertise:

  • Google Analytics 4 (GA4): Led over 500 UA to GA4 migrations. Our expertise covers setup, configuration, custom reporting, and data interpretation.
  • Google Tag Manager (GTM): Skilled in setting up tracking systems across CMS platforms such as WordPress, Shopify, Magento, Drupal, Joomla, Squarespace, Wix, Webflow, and custom CMS.
  • Looker Studio | Power BI | Tableau: We consolidate data from multiple sources into detailed reports. Specialized in creating interactive dashboards that turn raw data into clear, actionable insights.
  • BigQuery: We utilize BigQuery for large-scale data analytics, quick data exploration, analysis, and visualization. Capable of handling complex SQL queries, performance tuning, and efficient ETL processes.
  • Supplementing these skills is our proficiency in JavaScript (JS) and SQL, necessary for tackling challenging data analytics tasks.

Project Requisites

After you checkout on the byMarketers cart, I will reach out to you over email to discuss your specific needs in regards to Google Analytics. 

I will require access to your Google Analytics property, Google Tag Manager container and CMS in order to start the audit work. A member of our team can assist you with providing access.


GA4/GTM Audit

Google Analytics and GTM audit service for businesses looking to improve their tracking setup

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After purchase we will be in contact with you to begin the audit

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