The Best Google Sheets Templates for Marketing Professionals

Key Points

  • Google Sheets is quickly catching up to Excel in terms of features. And its ease of collaboration makes it perfect for digital marketers.
  • You can find templates directly through Google Sheets or on the byMarketers marketplace. byMarketers has templates for invoicing, reports, analytics, budgeting, project management, and more. All of these resources were made by experienced marketers.
  • By using Google Sheets you have access to smooth collaboration features. You can automate tasks and you don’t need to worry about losing your work. Best of all, it’s easy to use and free. 
  • In this article you’ll find the top 10 Google Sheets templates for marketers including an editorial calendar, a website traffic dashboard, a marketing campaign planner and more. 
the best google sheets templates

Google Sheets is catching up to Excel in the array of features it offers. In some ways it is even superior to excel for certain industries. There are 4 key features which make Google Sheets an integral part of the digital marketers toolkit today:

  • Free to use
  • State of the art collaboration features
  • Seamless application of templates
  • Seamless integration of a wide array of external data sources

Templates & Data Sources

Google Sheets Templates are a game changer for marketing professionals. They allow you to access the work of others and apply their insights, designs and guidance to your particular circumstances and data. In this way, we can harness the skills and expertise of other marketers. There are a huge range of  templates available specifically for Google Sheets that can be applied to digital marketing.

Because Google Sheets is web based, it allows you to also integrate with other web based applications. There are native as well as 3rd party integrations that can import and sync with other marketing platforms. This allows us to build templates that are integrated with third party platforms, which can automate a full workflow into Google Sheets.

Digital Marketers & business owners can utilize Google Sheets Templates for a wide rage of functions. Some examples include:

  • Project and campaign planning
  • Ad campaign analysis
  • budget and expense tracking
  • client presentations
  • Website monitoring
  • pre-made research documents and so many more!

Instead of reinventing the wheel, you can build upon other marketers’ expertise.

The Best Google Sheets Templates for Marketers

There are many good collections of Google Sheets templates. Google also has their own template gallery available. The purpose of this article is to present you the best templates made for marketers, ByMarketers. If you want to see the full list of Google Sheets templates available, they can be found here.

How we Picked

  • Relevance: Templates are selected for their utility for marketers, business owners, ecommerce managers and the like.
  • Ease of Setup: A template should not be tedious to use of setup. The whole point is to save you time. We chose templates that are easy to get started with and included this in our ranking criteria.
  • Value for Money: It’s important that a template be useful, yet not break the bank.
  • Usefulness: There are lots of templates, we’ve selected templates that are the most useful for marketers in achieving their day to day tasks

Best for Project Tracking

Project Tracker / Gantt Chart

Reasons to buy
  • No Data Connections required
  • Value for Money
  • Flexible use
Reasons to avoid
  • Not specifically created for marketing
  • If you already use a project management tool
Set up difficulty

Easy

Suitable for

Project managers

Data connections

None

Creator

Madsheet

Designed for project managers, this highly adaptable project management sheet allows you to keep track of projects.  It can be easily customized to suit freelancers or marketing agencies.

The template is designed to help you improve project visibility and manage your projects more efficiently.  This sheet is an effective (and cheaper) alternative to using a full project management tool

Best for GA4 Data in Google Sheets

Website Traffic Report for Google Sheets

Reasons to buy
  • Beautifully Designed
  • Seamless GA4 Connection
  • Intuitive graphs and tables
Reasons to avoid

Requires subscription

Set up difficulty

Easy

Suitable for

Marketers and website managers that use GA4 and want their data in Google Sheets

Data connections

Google Analytics 4

Creator

Coefficient

This template allows you to seamlessly sync your GA4 data into Google Sheets.  It’s an excellent dashboard altenative for GA4, especially if you prefer working with Google Sheets.
It has been professionally crafted to look great and also present the key data points in GA4

Best for Google Ads

Google Ads Campaign Structure

Reasons to buy
  • Organize campaign setups
  • Easy presentation and approval management
Reasons to avoid

Suitable for smaller Google Ads accounts or 1 or 2 campaigns

Set up difficulty

Easy

Suitable for

Google Ads Specialists

Data connections

None

Creator

Mark

For anyone who’s running a small to medium Google Ads account, this is the template for you. This simple and intuitive Google Sheets template allows you to organize, plan, and present your ideas before launching your campaign. Not only does it help you structure your ideas, but it can also help you wow your stakeholders and get them on board.

Use this template to organize your ad groups, and see which ads will be triggered by which keywords. This template is a perfect starting point for a new Google Ads account and campaign.

Best for SEO

Google Ads & Organic Keyword Performance

Reasons to buy
  • Compare Google Ads and Organic Keywords in 1 place
  • Deeper keyword analysis
Reasons to avoid

Requires subscription & some setup

Set up difficulty

Medium

Suitable for

Paid Advertising, SEO, Digital Marketers

Data connections

Supermetrics

Creator

Supermetrics

Whether your digital marketing is focused on paid or organic traffic, this template from Supermetrics can be a big help. Included are a bunch of ways for you to optimize your Google Ads and organic performance.

Using this Google Sheets template and the Supermetrics add on, you can see which keywords you’re bidding on and performing well with  in organic search. This means you can prioritize and adjust your budget to boost your performance.

Best for eCommerce

Comprehensive E-Commerce Performance GA4 Dashboard

Reasons to buy
  • Combine eComm data from multiple sources
Reasons to avoid

Requires subscription & some setup

Set up difficulty

Medium

Suitable for

eCommerce websites

Data connections

Supermetrics, Google Ads, Facebook Ads, and Google Analytics

Creator

Supermetrics

In this free template from Supermetrics ecommerce managers can keep a track of their store’s performance. Although this is a Google Sheets template, it looks more like a dashboard. It’s great for people who want to visualize their data. You get deep insights from Google Ads, Facebook Ads, and Google Analytics — you know which channel is bringing in the most revenue to your store. Then you can make informed decisions about your future marketing campaigns.

Best for KPI Tracking

Digital Marketing KPI Dashboard

Reasons to buy
  • Highly detailed KPI Tracking
Reasons to avoid

Requires manual input

Set up difficulty

Medium to High

Suitable for

Digital Marketers

Data connections

None

Creator

Someka

This Google Sheets dashboard is designed to help you track your KPI’s across your social platforms.

The sheet only requires you to have a Google account.  Data needs to be added manually, but once it is in the sheet, it produces a KPI tracker.

A nice feature is that it works on most devices and is also useful as a print out.

Best for CRM

CRM dashboard template with Google Sheets

Reasons to buy
  • 3 way integration between Hubspot, Google Sheets and Looker Studio.
  • Useful for moving data out of Hubspot
  • High quality build
Reasons to avoid

Works only with Hubspot

Set up difficulty

Medium

Suitable for

Sales & Marketing

Data connections

Hubspot

Creator

Porter Metrics

This template is useful for extratcing your Hubspot data and presenting it in different and more useful formats.

The template allows you to export your data to Google Sheets and also Looker Studio.  This allows you to manipulate your data and present it in different ways.

The template has prebuilt tables, graphs and visualizations to make the process of analysis quick and easy

Whether you need a Google Ads campaign structure document, a Gantt chart for planning your Marketing campaign, or a custom designed CRM, a Google Sheets templates can help you. By using a template, you can save time and organize your data with resources from marketing professionals. Whether you want to use existing templates or generate passive income by selling your own, using Google Sheets templates can be a great tool for your marketing projects.

Have you got questions? Check out our FAQs, leave a comment below or get in touch, we’d love to help.

Google Sheets Templates FAQs

Why use a Google Sheets template?

A Google Sheets template can simplify marketing tasks by automating reports or regularly-completed work, creating a clear structure and style, and creating a professional look for different worksheets.

What’s a cash flow template and do I need one?

A cash flow template can assist your business in tracking accounts receivable and accounts payable, automatically generating a monthly cash flow report. 
You don’t need one but it certainly helps make financial decisions for your organization.

What are some Google Sheets templates that are specific for marketing professionals?

Marketing-specific templates include ones that are designed to organize your Google Ads and outline their structure or a Google Ads projection template, which will help you make projections for your Google Ads campaign’s performance.

Can I sell my own Google Sheet template?

Yes! After you have signed up on the site, we automatically create a seller account for you. Your dashboard will show an “add a product” option. Select this option and follow our straightforward process to upload and sell your products quickly and easily. You can check out our guide on uploading templates for more information.