Google Sheets is catching up to Excel in the array of features it offers. In some ways it is even superior to excel for certain industries. There are 4 key features which make Google Sheets an integral part of the digital marketers toolkit today:
- Free to use
- State of the art collaboration features
- Seamless application of templates
- Seamless integration of a wide array of external data sources
Templates & Data Sources
Google Sheets Templates are a game changer for marketing professionals. They allow you to access the work of others and apply their insights, designs and guidance to your particular circumstances and data. In this way, we can harness the skills and expertise of other marketers. There are a huge range of templates available specifically for Google Sheets that can be applied to digital marketing.
Because Google Sheets is web based, it allows you to also integrate with other web based applications. There are native as well as 3rd party integrations that can import and sync with other marketing platforms. This allows us to build templates that are integrated with third party platforms, which can automate a full workflow into Google Sheets.
Digital Marketers & business owners can utilize Google Sheets Templates for a wide rage of functions. Some examples include:
- Project and campaign planning
- Ad campaign analysis
- budget and expense tracking
- client presentations
- Website monitoring
- pre-made research documents and so many more!
Instead of reinventing the wheel, you can build upon other marketers’ expertise.
The Best Google Sheets Templates for Marketers
There are many good collections of Google Sheets templates. Google also has their own template gallery available. The purpose of this article is to present you the best templates made for marketers, ByMarketers. If you want to see the full list of Google Sheets templates available, they can be found here.
How we Picked
- Relevance: Templates are selected for their utility for marketers, business owners, ecommerce managers and the like.
- Ease of Setup: A template should not be tedious to use of setup. The whole point is to save you time. We chose templates that are easy to get started with and included this in our ranking criteria.
- Value for Money: It’s important that a template be useful, yet not break the bank.
- Usefulness: There are lots of templates, we’ve selected templates that are the most useful for marketers in achieving their day to day tasks
Best for Project Tracking
Project Tracker / Gantt Chart
- No Data Connections required
- Value for Money
- Flexible use
- Not specifically created for marketing
- If you already use a project management tool
Designed for project managers, this highly adaptable project management sheet allows you to keep track of projects. It can be easily customized to suit freelancers or marketing agencies.
The template is designed to help you improve project visibility and manage your projects more efficiently. This sheet is an effective (and cheaper) alternative to using a full project management tool
Best for GA4 Data in Google Sheets
Website Traffic Report for Google Sheets
- Beautifully Designed
- Seamless GA4 Connection
- Intuitive graphs and tables
Marketers and website managers that use GA4 and want their data in Google Sheets
Google Analytics 4
This template allows you to seamlessly sync your GA4 data into Google Sheets. It’s an excellent dashboard altenative for GA4, especially if you prefer working with Google Sheets.
It has been professionally crafted to look great and also present the key data points in GA4
Best for Google Ads
Google Ads Campaign Structure
- Organize campaign setups
- Easy presentation and approval management
Suitable for smaller Google Ads accounts or 1 or 2 campaigns
Google Ads Specialists
For anyone who’s running a small to medium Google Ads account, this is the template for you. This simple and intuitive Google Sheets template allows you to organize, plan, and present your ideas before launching your campaign. Not only does it help you structure your ideas, but it can also help you wow your stakeholders and get them on board.
Use this template to organize your ad groups, and see which ads will be triggered by which keywords. This template is a perfect starting point for a new Google Ads account and campaign.
Best for SEO
Google Ads & Organic Keyword Performance
- Compare Google Ads and Organic Keywords in 1 place
- Deeper keyword analysis
Requires subscription & some setup
Paid Advertising, SEO, Digital Marketers
Whether your digital marketing is focused on paid or organic traffic, this template from Supermetrics can be a big help. Included are a bunch of ways for you to optimize your Google Ads and organic performance.
Using this Google Sheets template and the Supermetrics add on, you can see which keywords you’re bidding on and performing well with in organic search. This means you can prioritize and adjust your budget to boost your performance.
Best for eCommerce
E-Commerce Performance Dashboard
- Combine eComm data from multiple sources
Requires subscription & some setup
Supermetrics, Google Ads, Facebook Ads, and Google Analytics
In this free template from Supermetrics ecommerce managers can keep a track of their store’s performance. Although this is a Google Sheets template, it looks more like a dashboard. It’s great for people who want to visualize their data. You get deep insights from Google Ads, Facebook Ads, and Google Analytics — you know which channel is bringing in the most revenue to your store. Then you can make informed decisions about your future marketing campaigns.
Best for KPI Tracking
Digital Marketing KPI Dashboard
- Highly detailed KPI Tracking
Requires manual input
Medium to High
This Google Sheets dashboard is designed to help you track your KPI’s across your social platforms.
The sheet only requires you to have a Google account. Data needs to be added manually, but once it is in the sheet, it produces a KPI tracker.
A nice feature is that it works on most devices and is also useful as a print out.
Best for CRM
CRM dashboard template with Google Sheets
- 3 way integration between Hubspot, Google Sheets and Looker Studio.
- Useful for moving data out of Hubspot
- High quality build
Works only with Hubspot
Sales & Marketing
This template is useful for extratcing your Hubspot data and presenting it in different and more useful formats.
The template allows you to export your data to Google Sheets and also Looker Studio. This allows you to manipulate your data and present it in different ways.
The template has prebuilt tables, graphs and visualizations to make the process of analysis quick and easy
Whether you need a Google Ads campaign structure document, a Gantt chart for planning your Marketing campaign, or a custom designed CRM, a Google Sheets templates can help you. By using a template, you can save time and organize your data with resources from marketing professionals. Whether you want to use existing templates or generate passive income by selling your own, using Google Sheets templates can be a great tool for your marketing projects.
Have you got questions? Check out our FAQs, leave a comment below or get in touch, we’d love to help.
Google Sheets Templates FAQs
A Google Sheets template can simplify marketing tasks by automating reports or regularly-completed work, creating a clear structure and style, and creating a professional look for different worksheets.
A cash flow template can assist your business in tracking accounts receivable and accounts payable, automatically generating a monthly cash flow report.
You don’t need one but it certainly helps make financial decisions for your organization.
Marketing-specific templates include ones that are designed to organize your Google Ads and outline their structure or a Google Ads projection template, which will help you make projections for your Google Ads campaign’s performance.
Yes! After you have signed up on the site, we automatically create a seller account for you. Your dashboard will show an “add a product” option. Select this option and follow our straightforward process to upload and sell your products quickly and easily. You can check out our guide on uploading templates for more information.