The Best Google Sheets Templates for Marketing Professionals

Google Sheets is one of the most popular collaboration tools out there. It’s catching up to Excel features-wise, it’s free, and you can find a ton of useful templates for it. These templates come in many shapes and sizes, and are a great way to share knowledge, improve processes, and save time. 

As digital marketers want easy collaboration (and they don’t need the features Excel power users love), Google Sheets templates are perfect. They allow you to apply new ideas to your own data, and access other professionals’ skills. There are a huge range of  templates available.  Some examples that marketers may be interested in, include: project and campaign planning, Ads campaign analysis, budget and expense tracking, client presentations, premade research documents and so many more!

By using templates made by experienced marketers, running your business’ marketing, finance, and planning becomes easier and more efficient. Instead of reinventing the wheel, you can build upon other marketers’ expertise.

In this article we cover the basics of using Google Sheets templates. And we present 10 of the best Google Sheets templates we’ve found for digital marketers, eCommerce specialists, business owners and entrepreneurs. 

• What is a Google Sheets template?
• Who can use Google Sheet Templates?
• Benefits of Google Sheets
• How to find templates in Google Sheets
• The best Google Sheets templates for marketers

What is a Google Sheets template?

Google Sheets templates are Google spreadsheets made for a specific purpose or to solve a particular problem. By using them, you save time — and you can focus on what really matters for your job or business.

That’s because designing and structuring a sheet can be time consuming. For more complex sheets, it can take days to build one and refine it. Using a template allows you to focus on analyzing your data instead of trying to figure out Google Sheets functions and design. So you get deeper insights faster.

Who can use Google Sheet Templates?

Anyone can use templates (there are templates for everything out there). But they’re especially useful for digital marketers. Google Sheets templates cover many of the day to day business tasks. You can find a bunch of useful templates in the byMarketers marketplace — we have a wide variety of templates designed for digital marketers including invoicing, reports, analytics, budgeting, project management, and more.

These templates were created by marketing professionals to help fellow marketers manage these processes. As long as you know the spreadsheet basics, you’ll be able to use most of the Google Sheets Templates on byMarketers.

Benefits of using a Google Sheets template

Google Sheets offers a wide variety of pre-built templates. The benefits of using Google Sheets templates include:

Collaboration: With Google Sheets, it’s easy to collaborate with your team. Just share the document, give the correct access permissions, and your team members can access and edit the spreadsheet.

Automation: You can use certain templates to automate repetitive tasks and reduce manual data entry. Removing these minor tasks can improve productivity in your company. And because some sheets have automatic connection to external data sources, it’s a smooth process.

Intuitiveness: It doesn’t take a rocket scientist to use a Google Sheets template. One of the best things about Google Sheets templates is all of the formulas and functions are ready to use straight away. All you need to do is add some data. The sheet will do the rest of the work.

Customization: Google Sheets gives you a bunch of tools to customize the look of your spreadsheet. You can add images, and change colors and fonts. This means you can add your company’s logos and colors to create some brand consistency. Many Google Sheets templates already come with well designed templates, so you only need to add small customizations to make them match your brand.

Security: Gone are the days of having to manually save our work. Google Sheets automatically saves any changes you make to the clout. So even if your computer crashes, you won’t lose your work. You can also see version history in Google Sheets. If you ever accidentally delete something, you can revert back to the original in a few clicks.

How to find Templates in Google Sheets.

Google Sheets have their own template gallery which you can browse.  First, open the Google Sheets website and sign into your account. At the top, you will see the “Template Gallery” with arrows next to it, which allows you to view all templates. You can then browse the different categories.

Or you can find templates made specifically for marketers — ByMarketers also has our own collection of custom built Google Sheets templates.

To make this a little easier for you, below we’ve curated the 10 best Google Sheets templates for digital marketers we could find across the web.

The 10 best Google Sheets templates for digital marketers in 2022

HubSpot editorial calendar

Set up difficulty	Easy
Data Connections	None
Score	⭐⭐⭐⭐⭐
Created by	HubSpot
Access the template here

HubSpot needs no introduction — if you’re a digital marketer, you’ve heard of them before. They make tons of great resources for marketers. Like this free Google Sheets editorial calendar. This easy-to-use template helps you plan out your content so you’re never rushing around at the last minute or publishing off-the-cuff content.

The template has ‘blog’ in the title, but don’t let that fool you — you can use this for any type of content. For example, it works for blogs, social media marketing, email marketing, and video content. Using this template you can plan the content’s publish date, writer, due date, title, content summary, target keywords, target audience, and the CTA.

Website traffic dashboard by Supermetrics

Set up difficulty	Easy
Data Connections	Google Analytics, Supermetrics
Score	⭐⭐⭐⭐⭐
Created by	Supermetrics
Access the template here

A huge part of digital marketing is analyzing website traffic. To save yourself a little time, you can use this Google Sheets template from Supermetrics. It gives you an overview of your key paid traffic metrics. Things like bounce rate, page views, and sessions. 

For best results use this template with a Google Analytics account that has over a year’s worth of data. Then you’ll be able to see year-over-year comparisons of your site’s performance. And if you install the Supermetrics add on, all of the data is pulled from Google Analytics to Sheets automatically. 

Google Ads shared budgeting template by Data Studio Templates

Set up difficulty	Medium
Data Connections	Google Analytics
Score	⭐⭐⭐⭐⭐
Created by	byMarketers
Access the template here

Keeping track of your Google Ads spending is a constant struggle for digital marketers, especially when you’re running more than one account. Well, this Google Sheet will help you. By hooking up Google Analytics, you can import your Google Ads spend.

Then you can track your ad spend. This template calculates how much budget you have left in the month so you can readjust your daily spending. That way you can stay within budget. And it does all of this in one, easy to understand sheet.

Marketing KPIs template by Sheetgo

Set up difficulty	Medium
Data Connections	None
Score	⭐⭐⭐⭐⭐
Created by	Sheetgo
Access the template here

Metrics and KPIs are a huge part of digital marketing. But there are so many it can get complicated. Digital marketers need to track metrics for content, email marketing, SEO, and SEM. Well, this template (a set of 5 templates actually)  from Sheetgo helps you consolidate all of the data into 1 master spreadsheet. So you can get an overview of your marketing KPIs in one place.
It takes some effort to set up and there is some manual data entry involved. But if you follow the instructions it should be pretty painless.

Marketing campaign planner by Sis Academy

Set up difficulty	Medium
Data Connections	None
Score	⭐⭐⭐⭐⭐
Created by	Sis Academy
Access the template here

Planning marketing campaigns is tough. There are lots of moving parts. There are lots of metrics to track and tasks to manage. Luckily, this in-depth and free Google Sheets template from Sis Academy can help with all of that. Included in this template are tabs for the campaign brief, goals, task management, and communication plan. For any digital marketers involved in running campaigns, this template is a great place to start when kicking off a new campaign. 

Google Ads campaign structure by Mark M

Set up difficulty	Easy
Data Connections	None
Score	⭐⭐⭐⭐⭐
Created by	Mark M
Access the template here

For anyone who’s running a small to medium Google Ads account, this is the template for you. This simple and intuitive Google Sheets template allows you to organize, plan, and present your ideas before launching your campaign. Not only does it help you structure your ideas, but it can also help you wow your stakeholders and get them on board.

Use this template to organize your ad groups, and see which ads will be triggered by which keywords. This template is a perfect starting point for a new Google Ads account and campaign.  

Google Ads & Organic Keyword Performance Template by Supermetrics

Set up difficulty	Medium
Data Connections	Google Ads, Google Search Console
Score	⭐⭐⭐⭐⭐
Created by	Supermetrics
Access the template here

Whether your digital marketing is focused on paid or organic traffic, this template from Supermetrics can be a big help. Included are a bunch of ways for you to optimize your Google Ads and organic performance. Using this Google Sheets template and the Supermetrics add on, you can see which keywords you’re bidding on and performing well with  in organic search. This means you can prioritize and adjust your budget to boost your performance. 

Keyword research template by Backlinko

Set up difficulty	Easy
Data Connections	None
Score	⭐⭐⭐⭐⭐
Created by	Backlinko
Access the template here

Keyword research isn’t getting any easier but here’s a useful and free Google Sheets template for digital marketing to help you get started. This simple, one-page sheet includes places to find keywords and metrics to evaluate their effectiveness. You can treat this template as a keyword research checklist, just go through each section one by one. Sounds too easy but when you’ve finished, you’ll have completed comprehensive keyword research. And then you’ll be ready to get started on your next SEO project.

E-Commerce Performance Dashboard Template  by Supermetrics

Set up difficulty	Medium
Data Connections	Supermetrics, Google Ads, Facebook Ads, and Google Analytics
Score	⭐⭐⭐⭐⭐
Created by	Supermetrics
Access the template here

In this free template from Supermetrics ecommerce managers can keep a track of their store’s performance. Although this is a Google Sheets template, it looks more like a dashboard. It’s great for people who want to visualize their data. You get deep insights from Google Ads, Facebook Ads, and Google Analytics — you know which channel is bringing in the most revenue to your store. Then you can make informed decisions about your future marketing campaigns. 

Google Ads Responsive Search Ads (RSA) Google Sheets Template by Mark M

Set up difficulty	Easy
Data Connections	None
Score	⭐⭐⭐⭐⭐
Created by	Mark M
Access the template here

When you’re planning your next campaign, you can use this template to help you with Google Ads Responsive Search Ads. You can use this to meet the new standards set by Google — all new ads after July 2022 must be responsive search ads (RSA). This Google Sheets template helps you plan your RSAs. You can see how many characters you can use for your headings and descriptions. This template works for both single ads and multiple ad campaigns. 

Conclusion

Whether you need a Google Ads campaign structure document, a Gantt chart for planning your Marketing campaign, or a projection table for your Marketing campaigns, there are Google Sheets templates that can help you. By using a template, you can save time and organize your data with resources from marketing professionals. Whether you want to use existing templates or generate passive income by selling your own, using Google Sheets templates can be a great tool for your marketing projects. ByMarketers has a selection of Google Sheets templates for digital marketers. Have you got questions? Check out our FAQs, leave a comment below or get in touch, we’d love to help.

Google Sheets Templates FAQs