The best SEO dashboards for Google Looker Studio

Key Points

  • Getting on the first page of Google search results is key because fewer than 1% of people click on something from page 2. This means you need to be working to improve your SEO.
  • To help you with this, you can use SEO templates for Google Looker Studio. These dashboards help you monitor and report on your performance.
  • They track key SEO metrics like organic traffic, keyword rankings, and more. Not only that but they also save you the time it would take to create, test, and refine your own dashboards.
  • This article reviews 5 top SEO dashboards. We break down the pros and cons of each dashboard so you get the best resources to suit your needs.

Click through rate plummets when you end up on page 2 of SERPs. According to Backlinko, only 0.63% of people click on something from page 2. To drive organic traffic you need to be on page 1. This means SEO should be an essential part of your digital marketing strategy. To help you get started monitoring and reporting on your SEO performance, this article will give you a rundown on the best SEO dashboards for Google Looker Studio (formerly known as Google Data Studio).

What are SEO dashboards?

SEO dashboards are reports in Google Looker Studio that give you the information and metrics you need to evaluate your performance in the SERPs. After you link up your data sources, you can add tables and charts to visualize your data. Add interactive filters like date, device, and location to gain insights about your users. There are SEO dashboards for many use cases available in our marketplace. For example, a dashboard that monitors search traffic performance, a dashboard that helps you understand who your audience is, and an SEO performance dashboard that looks great on mobile devices.

Using Google Looker Studio to monitor your SEO performance has a bunch of benefits:

  • Reports are customizable. You can match them to your brand.
  • Reports are sharable. You can collaborate with teammates or share with clients.
  • Easy integration with Google products. You can link reports with Google Analytics, Google Ads, Google Search Console and more in just a few clicks.
  • 100s of third-party connections. Even if you don’t use Google for your analytics, you’ll find the connectors for Bing, LinkedIn, Facebook and more in Google Looker Studio.
  • Easy set up and use. Even beginners can build dashboards in Google Looker Studio.

Why you should use an SEO template

By using a dashboard template, you get access to experienced digital marketers’ workflows and you save a bunch of time. Creating reports in Google Looker Studio is relatively easy, but refining them still takes time. With templates, all you need to do is hook up your data source and you’re ready to get deep insight about your performance.

Important SEO metrics

But all that data is useless if you don’t know what you’re looking for. Here are the key SEO metrics you need to be aware of.

  • Organic traffic is the free traffic you get from SERPs.
  • Click through rate (CTR) is the percentage of people who go to your site after seeing it in the SERPs.
  • Keyword rankings show you which keywords people are using when they find your site.
  • Organic conversions show the percentage of organic visitors that become customers.
  • Domain authority is the probability that a website will rank high on the SERPs.
  • Core web vitals are metrics that focus on the user experience.
  • Bounce rate measures how many visitors leave without engaging or doing an action.
  • Pages per session tells you how many pages people visit before leaving your site.

The best SEO dashboards

Although SEO has a lot of moving parts and things to be aware of, using dashboard templates can simplify the process. Here are some of the best templates for Google Looker Studio available right now. You can find more templates in our full SEO range.

SEO Looker Studio report

Understanding your keyword rankings is a crucial part of an SEO strategy. By connecting this template to Google Analytics, you can get insights into your ranked keywords. Not only that but you also get an overview of your organic traffic with metrics like users, pageviews, bounce rate, and transactions. Google Looker Studio dashboards are often interactive and this is no different. You can filter and break down your data by date, location, and device.

Our verdict:

Who’s it for?Digital marketers who need an overview of basic SEO stats.
Connectors:Google Analytics, Google Ads
Ease of set up:Easy
Access the template here 


  • It’s interactive — you can filter and break down your data by date, location, and device
  • This dashboard is super easy to set up and use.
  • Clear design and easy to understand data.
  • Good for beginners who need basic metrics.


  • It doesn’t connect to Search Console.
  • It might be insufficient for more experienced or power users.

Search console and analytics SEO report

Google Search Console and Analytics are some of the best tools available for understanding your SEO performance. This dashboard from byMarketers connects with both of them to give you a ton of useful information. Get data from Console’s search query reports and find out what keywords are leading people to your site. And get data from Google Analytics showing what users do after they’ve found you.

Our verdict:

Who’s it for?Digital marketers who want to show their clients trends and changes over time.
Connectors:Google Analytics, Google Search Console
Ease of set up:Easy
Access the template here 


  • This dashboard connects to both Google Analytics and Search Console.
  • It ticks a lot of the main SEO metrics of the list including CTR, top keywords, and pages per session


  • The purple text on white background can be difficult to read.

SEO Looker Studio report for B2B by DASE Analytics

B2B companies have unique needs and this dashboard was made with them in mind. After connecting Analytics and Search Console, you get access to year-over-year SEO data as well as metrics from the previous month. Easy-to-understand graphs show how your organic traffic has evolved over time. And a wide range of tables, graphs, and map charts show you what was going on with your site in the previous month. This report is a one-stop-shop for ecommerce owners who want to get deep insights into their site’s performance.

Our verdict:

Who’s it for?B2B and ecommerce marketers.
Connectors:Google Analytics, Google Search Console
Ease of set up:Easy
Access the template here 


  • Designed for B2B and ecommerce.
  • It shows data for last month, last year, and year-over-year.


  • With so much data and a large number of charts on each page, the design is a little cluttered.

Search performance in-depth report

For users who want to go even further with their SEO analysis, this is the report for you. With twelve pages dedicated to website performance, SEP, and PPC, this is perfect for digital marketers interested in search campaign performance. The first four pages give you a general overview of your site’s performance. After that there are four pages of SEO metrics. And it finishes up with four pages of PPC stats. It’s also perfect for client reporting — there is space for you to leave comments and explanations for your clients. And you can customize the layout and design to fit your brand or your client’s.

Our verdict:

Who’s it for?Digital marketers who need in-depth search campaign performance data.
Connectors:Google Analytics, Google Search Console, Google Ads
Ease of set up:Medium
Access the template here 


  • It connects to Analytics, Search Console, and Ads
  • It’s an in-depth dashboard with a ton of useful information.
  • It comes with several layout options so you can customize to suit your needs.


  • The amount of data might be overwhelming for marketers with little SEO experience.
  • Because it’s so comprehensive, it takes more time setting up than the other dashboards on the list.

Beginner SEO template

If you don’t need twelve in-depth pages, don’t worry — we’ve got you covered. This dashboard focuses on organic traffic and is perfect for SEO beginners. It has text boxes with metric explanations and tips to improve performance. So even if you’re new to SEO you’ll understand what’s going on with your site. Use this template to find out all about your audience, how they convert, and how they behave on mobile.

Our verdict:

Who’s it for?SEO beginners who need organic traffic stats.
Connectors:Google Analytics, Google Search Console
Ease of set up:Easy
Access the template here 


  • Designed for beginners new to SEO.
  • It includes handy explanations and tips.


  • It’s not suitable for you if you need in-depth data.
  • It has a unique design which some reviewers did not like.

SEO Looker Studio Template FAQs

What should be in an SEO dashboard?

Your Google Looker studio dashboard should include key SEO metrics and a clear and easy to understand way.

How do I create my own SEO dashboard in Google Looker Studio?

Making dashboards in Google Looker Studio is relatively simple. Start by creating a blank report, connecting a data source, and then adding graphs and charts for your key metrics. If you’re looking for some passive income, you can list your dashboards on the byMarketers marketplace.

What is Google Looker Studio?

Looker Studio is a free tool that allows you to visualize your data. You can connect to hundreds of data sources to make customizable and shareable reports.

How will dashboards improve my SEO?

The dashboards on this list — and the full range of SEO dashboards on our marketplace — include essential data and metrics to show you where your SEO is performing well, and where it’s struggling. You can use these insights to inform your future SEO and digital marketing efforts. Because of the visual nature of Google Looker Studio, you can see what you need to improve at a glance.

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