4 Best Digital Marketing Podcasts for Agency Owners

As marketers who have been in this industry for over a decade, we know how valuable it is to learn from others. That’s why we’ve created a site dedicated to sharing valuable insights and resources for the incredible marketing community around us. 

Over the years, we’ve learned so much from great podcasts, so we’ve created a list of what we believe to be the top podcasts that offer valuable insights, strategies, and inspiration specifically for agency owners like you.

The Value of Podcasts for Digital Marketing professionals

Learning from industry experts

Podcasts provide direct access to experienced industry experts, allowing digital marketing professionals to learn proven strategies, techniques, and trends. These experts share real-world experiences, offering insights into challenges and solutions that aren’t found in traditional resources.

Flexibility and convenience

One of the greatest advantages of podcasts is their flexibility. You can listen while commuting, working out, or during breaks, making it easy to gain knowledge without compromising your busy schedule.

Staying up-to-date with trends

The digital marketing landscape is constantly evolving. By tuning into relevant podcasts, professionals can stay informed about the latest trends, algorithm changes, and strategies, ensuring they remain competitive and ahead of industry shifts.

2Bobs: Best overall podcast for agency owners

If we could only choose one podcast to listen to for the rest of our careers, this would be it. 

The 2Bobs podcast is hosted by David C. Baker and Blair Enns, two experts in the field of creative and professional services. It’s been running for almost a decade, and based on downloads, it’s in the top 1% of all podcasts, in all categories worldwide.

The podcast focuses on topics related to running and growing a creative business, including positioning, pricing, and process. There’s no fluff involved, just deep insights that can only come from industry giants like David and Blaire.

Standout Episode: Models everywhere 

Marketing Procurement Podcast: Best podcast for larger agencies or people in procurement roles 

The Marketing Procurement Podcast is a newer podcast that helps listeners gain insights into the intersection of marketing and procurement. There is a growing demand for change in the agency pitching culture and this podcast is right at the forefront. It’s co-hosted by Blair Enns and Sarah Scudder. 

Standout episode: The Innoficiency Problem 

REWORK: Best for improving productivity and processes

REWORK is a podcast about a better way to work and run your business, from 37signals — the makers of Basecamp, HEY and ONCE. 

You wouldn’t find this podcast on most lists because it’s not about agencies. That said, we’ve listened to thousands of podcasts and the REWORK podcast continuously proves to be one of the most insightful podcasts out there. Jason Fried and David Heinemeier Hansson look at the world differently and aren’t afraid to call out BS. Their fresh perspective on business, innovation and how to better structure work and teams have changed the way we look at running our agency. 

As owners of Basecamp, a productivity management software with over 16 million users worldwide, they challenge the idea that complex or bespoke tools are the best way to go. Their insights are second to none.

Standout episode: How We Work: Fewer Meetings, More Check-Ins

Ecommerce Influence Podcast: Best for e-commerce agencies staying up to date with the industry

Co-hosts, Austin Brawner and Andrew Foxwells share actionable strategies to help e-commerce businesses grow to 7-figures. The topics covered in this podcast include advice on automation, scaling and growth, distribution strategies, finding the best Amazon seller tools and paid media. 

In our standout episode of the podcast, Brawner and Foxwells, mention the importance of working with businesses and consultants who have real-world experience. They have worked with hundreds of brands at different stages of growth from the startup phase right through to the final acquisition. Because of this, all the ideas, insights and strategies in this podcast have been tried and tested. 

Learning from people who have made mistakes and learnt from them and who have been in the industry longer than you is a great shortcut to growing your business. That’s why we create and share resources from industry experts so that you can pick up where they left off. If you’re struggling with client reports, take a look at our Google Analytics dashboards. 

Standout episode: Zero to Launch: The Scaling Series, Part 1 

Where to find other great digital marketing podcasts

If you’re looking to expand your podcast library, try exploring platforms like Spotify, Apple Podcasts, or Google Podcasts. These platforms host a wide variety of marketing podcasts covering everything from SEO to content marketing.

You can also visit marketing blogs and websites, as they often curate lists of the top digital marketing podcasts, making it easier to discover new shows tailored to your interests.

Resources to Get the Most Out of These Podcasts 

As an agency owner, you’re likely overworked and struggling to balance client work, managing a team and keeping up to date with industry trends. These four podcasts will not only help you better structure your agency but also challenge a lot of the inherited assumptions we have on how businesses and agencies should be run. If you’d like to save more time on agency processes, check out our business process templates and reporting templates.