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The ‘Google Ads Agency Report – Comprehensive’ – is exactly as it is described. It’s designed for agencies, small and large to present results to their clients. It is comprehensive in that it includes 6 pages of information on Google Ads performance, also pulling relevant information from Google Analytics.
The report is designed specifically for agencies. It includes an area for the agencies logo, as well as the client logo. This allows it to be co-branded. It also includes text areas for the agency to include information about themselves and their services, essentially help…
The block is Notion’s unit. You assemble the blocks in the same way you assemble Lego blocks to construct whatever you want. Each block type can be formatted, moved and copied to other pages. Every block has its own unique connection, making it simple to cross-reference blocks throughout your system Text, headings, bulleted and numbered lists, and other conventional word processor features are included as basic blocks.
There are additional checkboxes for “to-do lists,” quotations and call-outs to highlight significant material, dividers, nested pages, and connections to existing pages. Other block types include inline mentions, media and embeds, databases, and sophisticated blocks like breadcrumbs.
After you’ve mastered the use of blocks, building and altering pages becomes a lot easier since you’ll have a whole new set of options. It’s as simple as dragging and dropping blocks into a page after you’ve generated them; no coding is required to develop custom functions. While blocks themselves are fairly basic to understand, arranging them in a way you like is a whole other story. That’s why most people look for premade Notion templates that have already done the hard work.
Setting up your paid campaigns on Google is relatively easy. Once you visit the Google Ads site and click “Start Now,” you’ll be taken through some steps to get your ads up and running. If you already have your ad text and images ready, it will take even less time.
After making sure your website has Google Analytics set up, you’ll need to link your Analytics account to Google Ads. This will make tracking, analyzing, and reporting between channels and campaigns easier because you’ll be able to see all the information in one place. Next, you’ll need to generate Urchin Tracking Module (UTM) codes, which are used by Google to track any activity associated with a specific link. You’ll then be able to optimize your Google Ads since you know exactly what’s working.
Conversion tracking shows you how many customers or leads your ad campaigns have generated. It’s not required to set up, but without it, you won’t have the best picture of your ROI. Finally, you’ll need to integrate Google Ads with your CRM so that you can see all the data in one place to make informed choices. We recommend our All-in-1 Google Analytics template which covers various Google Analytics data views, including traffic sources, content engagement, eCommerce metrics and technical details about your visitors.
With a new version of Google Analytics comes a bunch of new features and differences to Universal Analytics. Here are 3 of the big changes.
Whereas UA tracked sessions and page views, GA4 tracks events. This is important because users can define events for their business -— you can track whatever you want to track with GA4. For example, you can track complicated buyer journeys or report on ecommerce metrics. Events give more context than simple page views so you get more insights.
GA4 lets your track more than just website performance. You can now track how users interact with apps too. You can get insights on user behavior whether they’re on a computer or a mobile device, and whether they’re visiting your site or using your app. GA4 gives you a more detailed picture of the user journey.
With the introduction of machine learning into GA4, you can see both past performance and future forecasts. You’re able to find out the probability of a purchase, the probability the user will stop using your product, and your forecasted revenue.
We have launched a cheap, fast and customised GA4 upgrade service suitable for any website. Get in touch with us for a quote and to make the switch to GA4 now.
Anyone can become a seller and there is no sign up cost. List your resources today and start making extra cash!
Anyone can become a seller and there is no sign up cost. List your resources today and start making extra cash!
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