How to connect Amazon Seller Central to Looker Studio

  • Connecting Amazon Seller Central to Looker Studio provides real-time access to essential sales and customer data for informed decision-making.
  • Integration enables customisable dashboards and streamlined reporting for agencies and businesses.
  • Consolidating data from Amazon Seller Central in Looker Studio improves efficiency and helps track key business metrics.
  • Custom templates allow businesses to start analysing data quickly without extensive setup.
  • A Power My Analytics connection supports better data-driven strategies for managing sales, inventory, and advertising performance.
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What is Amazon Seller Central?

Amazon Seller Central is a platform where businesses can manage product listings, orders, and sales data directly with Amazon customers. For agencies handling e-commerce, efficiently managing these processes is crucial. By integrating Seller Central with data tools like Looker Studio, businesses can streamline reporting and track performance with ease. You can also explore pre-built templates to simplify this process.

What is Looker Studio?

Looker Studio, formerly known as Google Data Studio, is a robust data visualisation tool that allows users to create dynamic dashboards and merge data from multiple sources. It’s ideal for businesses looking to enhance their reporting. With Looker Studio, you can build detailed marketing reports or use pre-made templates for faster results.

What are the benefits of connecting these platforms?

Connecting Amazon Seller Central to Looker Studio provides seamless access to real-time data, which is essential for businesses looking to track sales, customer behavior, and advertising performance. By consolidating this data in one place, agencies and businesses can quickly identify trends, make informed decisions, and respond to changes in the marketplace more efficiently.

This integration also allows for a higher level of customisation in reporting. You can build your own dashboards, tailor them to specific client needs, and generate comprehensive reports with just a few clicks. Whether you’re tracking inventory, sales metrics, or customer engagement, this connection ensures you have the data you need at your fingertips.

For those looking to save time, pre-made templates can be a great option. These templates allow businesses to skip the setup process and start analysing data immediately, ensuring productivity and performance are maximised from day one.

How do I connect Amazon Seller Central to Looker Studio?

Connecting your Amazon Seller Central store to Looker Studio (formerly Google Data Studio) enables you to take your reporting to the next level.  There is a range of advantages to using Looker Studio, and it is very easy to use!   

Looker Studio provides superior data analysis, easier share-ability, editable visualisations and the ability to merge data from other platforms and data sources.

The following guide shows how you can use Power My Analytics to connect Amazon Seller Central to Looker Studio in 4 easy steps.  

If you’d like to see a preview of Looker Studio, you can review a prebuilt Amazon Seller Central Looker Studio Template. this dashboard has been prebuilt and after purchase can be adjusted to suit your business needs.

Step 1: Add Amazon Seller Central as a Data Source in Power my Analytics

1.) Navigate to Sources:

In the Power My Analytics dashboard, find and select Sources in the left-hand menu.

2.) Add New Data Source:

Click on + New Data Source.

 

The Sources tab within the Power My Analytics UI.
The Sources tab within the Power My Analytics UI.

 

3.) Select Amazon Seller Central:

On the Add a Data Source page, scroll to find and select Amazon Seller Central.

 

The 'Add a Data Source' element of the Power My Analytics UI.
The ‘Add a Data Source’ element of the Power My Analytics UI.

4.) Connect Your Account:

A pop-up window titled Add Account will appear. Enter your account details and click Connect.

 

The Power My Analytic Add Account pop-up window.
The Power My Analytic Add Account pop-up window.

 

5.) Sign In to Amazon:

Next, add your password and sign in. Depending on your account settings, you may be required to enter a one-time password (OTP).

You’ll be prompted to log in to your Amazon account. Enter your email or mobile number and click Continue.

 

The Amazon Seller Central log-in window.
The Amazon Seller Central log-in window.

 

6.) Access the Sandbox (or Live) Account Page:

You’ll then be directed to the relevant Amazon account page, such as the Sandbox.

 

The Amazon Pay Sandbox Tools interface.
The Amazon Pay Sandbox Tools interface.

 

Step 2: Authorise and add Amazon Seller Central in Looker Studio

 

1.) Open Looker Studio:

Launch Looker Studio and click on Add New Data Source.

 

The interface for connecting the Amazon Seller Central connector.
The interface for connecting the Amazon Seller Central connector.

 

2.) Enter User Account Details:

After clicking Next, you’ll be prompted to select or add a User Account. Enter your details and proceed by clicking NEXT.

 

The User Account drop-down menu within the Power My Analytics hub.
The User Account drop-down menu within the Power My Analytics hub.

 

3.) Connect the Data Source:

After adding the User Account, click CONNECT to complete the authorisation.

 

Selecting your connector from within the Connector hub.
Selecting your connector from within the Connector hub.

 

4.) Access Data Source in Looker Studio:

Once connected, you’ll be taken to your Amazon data source in Looker Studio.

 

The data source interface within Looker Studio.
The data source interface within Looker Studio.

 

5.) Create Your Report:

You can now choose to either CREATE REPORT or EXPLORE your data directly.

 

The Create Report button.
The Create Report button.

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