This report consists of 5 pages. Many of them have data compared with last month (MoM) and others with the previous year (YoY) for more detail in the analysis.

All pages have filters and controls for more specific analysis: campaign type, campaign name, ad group, ad ID, conversion and campaign status.

Report pages:

• Page 1: General
  • Performance statistics for the current month or period to be selected
  • Time graph with clicks, conversions, cost and optional metrics
  • Last month’s general statistics MoM and YoY
  • Different bar and line graphs to compare clicks, cpc, cost, conversions, cost/conv.
  • Performance by month in the last 12 months.

• Page 2: MoM Campaigns
  • Performance per click
  • Yield per conversion
  • Cost performance
  • Evolution of clicks, conversions and cost per day last month
  • Performance by campaign and ad group
  • Performance by days of the week
  • Days of the week with more conversions
  • Time of day with more conversions

• Page 3: YoY campaigns. Same as page 2 but with YoY comparisons.

• Page 4: Key words MoM
  • Main statistics with filter controls to choose keyword or search term.
  • Bar chart with the evolution of clicks and CTR per day.
  • Top 10 keywords.
  • Top 10 search terms.
  • Performance per search keyword.
  • Performance per search term.

• Page 5: YoY keywords. Same as page 4 but with YoY comparisons.

Difficulty level of adapting the template:

Simple. You only have to connect your Google Ads data.

Colors and logo can be easily customized.