This Google Ads (formerly Google Adwords) Looker Studio (formerly Google Data Studio) report template saves a lot of time during everyday work with Google Ads performance data.

This template has 6 pages. Google Ads connector and calendar work on a report level, choose them on one page and they will still be the same on the next pages.

General Dashboard

The first part contains scorecards with the most important metrics and their comparison with the previous period. For example, if you choose the period This year, the comparison is made with the Last year.

The second part contains a chart with dynamics by the most important metrics.

The third part contains the performance by keywords sorted by date from today and to the past, and overall performance by days, weeks and months.

Campaign Insights

This page contains all the charts and filters related to campaigns. The first part contains a table with the overall performance of all campaigns.

The second part contains the dynamics of Impressions (or optional metric that you can choose in the chart) by Search campaigns by Weeks.

The third part contains scatter charts that help to identify the best-performing and the most promising campaigns.