1. What is in the dashboard?

E-Commerce Dashboard to monitor your online shop performance and adapt your marketing strategies / budget, based on channel and product performance.

Useful especially for online shops, small to medium businesses who want to save time by getting a ready-to-use multi channel dashboard. You can connect your own Google Analytics, Search console and Google Ads accounts easily, after making a copy of the file. Filters are imported automatically.

Contains 4 pages with useful metrics to track changes in your shop over time, from revenue to channel performance. Based on my own work dashboards.

– E-Commerce overview

– Revenue performance on all channels

– SEO performance (traffic, queries, product revenue)

– SEM (Google Ads) performance (traffic, queries, campaigns performance, product revenue)

2. How to use it?

– Make a copy

– Connect your own source data

1. Page 1 E-Commerce overview: Source data =

• Google Analytics
• Blended data (Google search console + Analytics)
• Google Search console URL

2. Page 2 Revenue overview: Source data =

• Google Analytics

3. Page 3 SEO overview: Source data =

• Google Analytics
• Google Search console URL
• Blended data (Google search console + Analytics)

4. Page 4 SEM overview: Source data =

• Google Analytics
• Google Ads

– Use the dashboard on a weekly or monthly basis, to monitor changes in revenue, channel and product performance. To notice peaks or drops on time and act upon in a data-driven way.