Weekly Marketing Performance Newsletter Dashboard

This solution addresses a critical challenge in dashboard adoption—keeping your users engaged after initial interest wanes. By leveraging Data Studio’s Schedule Email Delivery feature, you transform passive dashboard reporting into an active communication channel.

Key Benefits

• Sustained User Engagement: Maintain regular contact with stakeholders through automated weekly data delivery
• Fresh, Relevant Insights: Automatically delivers previous week’s performance data when it matters most
• Marketing-Inspired Approach: Applies proven email marketing principles to data communication

Implementation Guide

1. Simple Duplication Process:
   • Click the duplication button in the top right corner
   • Connect to your Google Ads data source
   • Blended data connections will configure automatically
2. Pre-Built Performance Comparisons:
   • Tables include custom calculations showing week-over-week variations
   • Instantly highlights improvements and areas needing attention
3. Brand Customization:
   • Adjust background, colors, and fonts to match your company’s visual identity
   • Create a consistent brand experience across all marketing communications

Setting Up Automated Delivery

1. Click the arrow beside the “Share” button and select “Schedule Email Delivery”
2. Add recipient email addresses and configure your preferred schedule
3. Begin with a test delivery to your own email to verify formatting and data accuracy

This solution bridges the gap between data availability and data utilization, ensuring your carefully crafted insights actually reach decision-makers in a format they’ll consistently engage with.