As an eCommerce businesses you are likely to come up against a mountain of data on a regular basis. It’s crucial for you to be able to easily access, centralize and analyze your data. This should include inventory, sales, marketing and financial data. The right tool set will not only help you in collecting the data but also presenting, visualizing and sharing this information. Ultimately helping you to make better decisions.
Google Looker Studio provides an elegant solution for for eCommerce businesses that need to handle their vast amounts of data. Looker Studio has a number of benefits which make it an excellent tool for ecommerce businesses, these include the ability to:
- Integrate seamlessly with a wide array of platforms.
- Combine data sets from multiple sources.
- Generate custom visualizations for easy data analysis.
- State of the art sharing and dashboarding features.
- Utilize templates from a large creator community.
eCommerce Templates
Templates are a key feature separating Looker Studio out from other visualization tools. Looker Studio is backed by a strong community of marketers and ecommerce businesses that make their pre built templates available. When it comes to ecommerce this is very useful since other business are likely dealing with similar challenges. In this post, we take a look at the best Looker Studio Templates for ecommerce business.
How We Choose Our Templates
- Relevance: We’ve chosen templates that we think are the most useful for ecommerce businesses.
- Insightful: It’s critical to make sense of your data quickly. The dashboards we picked allow you to quickly and easily gain insight.
- Ease of Setup: We want dashboards that can be setup easily. This is the beauty of using templates. They save you time and money
- Value for Money: Templates shouldn’t break the bank. Looker Studio itself is free, many of the templates do cost money, but we’ve chosen templates that provide value for money. You probably couldn’t build them yourself at the same cost.
- Design: A great dashboard must not only be insightful, it must also look great.
Best for Value
ecommerce Store Dashboard
- Good value
- Simple Setup
- Highly presentable
Limited detail
Easy
An overview of ecomm performance and internal reporting
Google Analytics 4
byMarketers
This template is perfect for eCommerce sites that are looking for an elegant dashboard that is highly presentable and wont break the bank.
You can share the dashboard with other people in your company to stimulate discussions around sales and revenue. The template shows year-on-year revenue, purchases, and revenue per purchase.
The template also shows data on product views and add to carts. With custom filters provided out of the box, the dashboard allows you to filter data based on date, the Analytics profile, source, country, and user type.
This dashboard breaks down eCommerce data into several logical sections. These are clearly named as Financing, Conversion, Customers, and Product. You can see the current data, its comparison to the previous period, and the trend.
The dashboard aims to answer key questions in a clear way: How much revenue are we getting? How many people are converting, and how does their conversion vary by landing page and source/medium? What are the demographics of our customers? Which products do customers buy the most?
Developed By Us! 😉
Best for Simplicity
Google Merchandise Store Template
- Free
- Made by Google
- Provides Sample Data
Very basic, lacks details and design
Easy
Someone looking to build off a very basic platform
Google Analytics 4
The Google Merchandise Store Report is developed by Google.
This dashboard includes all the important dimensions and metrics such as sessions, product add to carts, revenue, cart-to-detail rate as both an aggregate and per product or medium basis. You can filter the data by device category, country, user type, and source/medium.
We like that the dashboard allows you to see overall trends and also provides product specific information. Google has done a good job giving you the option to hone in on product-specific info while including top-level info all on the same view.
The template is quite simplistic. It’s a nice concise report but lacks detail.
Best for Analysis
The Sales & Shopping Behaviour Report
- Beautiful Design
- Intuitive filtering
Not as comprehensive as some other reports
Easy
ecommerce website managers looking for insight into sales and shopping performance with an easy to use, nicely designed report
Google Analytics 4
byMarketers
The template does just what it proclaims to do. It provides insight into shopping and sales performance for eCommerce websites. It also gives insights into Channels and Devices as a bonus.
What is striking about this template is the design it provides. The top part of the template provides a number of intuitive filters that are great to use and can also easily be combined. The use of large icons and graphs to shout out sections and highlight information has also been well done. The attention to detail on this dashboard is high and it’s the key reason we have included it in this review.
This design allows the dashboard to stand out and provide strong insights to the user. If you are interested in sales and shopping behavior you have most of the info you need here including a funnel. It shows unique purchases, quantity purchased, revenue, and average price. It shows the basket-to-detail rate, buy-to-detail rate, brand performance, product performance, channel performance, and device performance.
This dashboard is good for eCommerce businesses doing a monthly or quarterly introspective of their business. You can dissect your eCommerce data through a plethora of filters and date ranges. With this template, your long sales meetings can finally be productive!
Best for Funnel Review
GA4 Ecommerce Funnel Report
- Beautiful Design
- Deep detail
Might be overwhelming for those looking for a simple report
Easy
ecommerce website managers looking for insight into sales and shopping performance with an easy to use, nicely designed report
Google Analytics 4
Data Bloo
This template serves is a comprehensive report for any ecommerce business.
It provides deep level of insight into ecommerce performance by connecting to your GA4 instance.
This can be considered more then just a template and actually a tool for visualising and deeply understanding your store’s traffic and performance
Best for Traffic Visualization
Live ecommerce Infographic
- Beautiful Design
- Highly Visual
Does not have a wide coverage of website metrics
Easy
Anyone that wants to visualize their websites traffic flow
Google Analytics 4
Web Analytics Setup
This template is purpose built for ecommerce business that want to visualize their funnel.
It contains 2 seperate funnel visualizations as well as a journey page.
We recommend viewing the demo before buying as it is difficult to describe how useful these visualizations are. It’s much better seen for yourself!
Best for Shopify
Shopify Orders Report
- Interface with Google Sheets
- Well designed
- Customizable
- Works with Shopify Only
- Requires subscription
Easy
Shopify websites that want their data customizable in Google Sheets
Shopify
Coefficient
This template is designed for Shopify businesses that want their order data in Google Sheets.
This allows you to customize the way you use your data as well as share it with stakeholders.
The template provides pre-built visualizations and tables to allow you to immediately gain value from the design and build