Whether your start-up is firing on all cylinders or you just have the inklings of an idea, building a small business is exciting. However, it’s not for the faint-hearted, as you will need to overcome several problems and obstacles. If you’re wondering what the five most essential things required to start your business and set […]
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As an eCommerce business you are likely to come up against a mountain of data on a regular basis. This, of course, can make for a challenge when it comes to distilling signals from noise. But it’s crucial for you to be able to easily access, centralise and analyse your data whether inventory, sales, marketing […]
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Ecommerce sales are going to hit $8.1 trillion — 24% of all global retail sales — per year by 2026. But it’s a competitive market. With millions of ecommerce stores selling goods, your store needs to perform to get in on that growth. Customers expect a smooth online shopping experience that gives them the products […]
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Google estimates that every $1 spent on Google Ads brings $8 of profit for a business — that’s a huge 800% return on investment. That means there’s a ton of potential for Google Ad campaigns. But setting up and running paid ad campaigns isn’t easy. Luckily, we have a bunch of resources that can help […]
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WooCommerce has long been the go-to ecommerce platform for WordPress powered sites. It’s easy to use and integrates well with many WordPress templates, turning a website or a blog into a storefront. As expected, WooCommerce collects data about each purchase on the site. While some of this is also available in Google Analytics, provided you’ve […]
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As one of the most popular analytics reporting and dashboarding platforms, Google Looker Studio is highly popular with digital marketers. While it’s fairly easy to get started with Looker Studio, it can still take time and effort to build advanced dashboards that really get into the data. But it doesn’t have to be that way […]
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This article was written to accompany the ‘Marketing Funnel with Google Analytics Dashboard’. It can be used as a walkthrough to setup the dashboard Target audience: Online Marketing, Controllers, Chief Marketing Officers (CMOs) Reading time: 10 min. Difficulty Score: 6 of 10 In today’s complex digital economy with a variety of tools to attract an […]
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Google Data Studio’s strength is presenting and sharing data visualizations, roping in metrics from any number of sources. As a creative tool, it’s only limit is your imagination. To get your juices flowing, we’ve scoured the internet and compiled the 11 most creative Google Data Studio dashboards we could find. Most of them you can […]
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Connecting your Shopify store to Google Looker Studio enables you to take your reporting to the next level. There is a range of advantages to using Looker Studio and a plethora of expertly built templates, and it is very easy to use! Looker Studio provides superior data analysis, easier share-ability, editable visualizations, and the ability […]
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So in this post I’ll show you how you can use the new Google Maps feature in Google Data Studio to take a closer look at your geographic Ecommerce data from Google Analytics. Depending on your business, gaining a greater understanding of where your customers are geographically can help with promotions and advertising. Step 1: […]
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