The Best Looker Studio (Data Studio) Templates of 2023

Key Points

  • Google Data Studio is now known as Google Looker Studio – Our Looker Studio Templates selected below were formerly our best data studio templates found across the web.
  • Using templates means you can get started with Google Looker Studio without spending a ton of money or time.
  • On byMarketers you’ll find Google Looker Studio templates for general analytics, eCommerce, SEO, content marketing, Facebook, PPC, YouTube, marketing automation, and templates that work just as well on mobile devices.
  • We recommend Google Looker Studio because it’s free and easy to use, it integrates well with other Google products (like YouTube, Google Analytics or Google Ads), there are hundreds of data connectors, and reports are shareable.
  • In this article you’ll find reviews for 35 templates from 10 categories. We based our reviews on setup difficulty, design, level of detail, and ease of use.
the best data studio templates

Unless you’ve been living under a rock for the last few years, you’ll know that digital marketers love Looker Studio (formerly Google Data Studio). Google Looker Studio is one of the most popular analytics and dashboarding platforms available. In this article we look at our current favorite templates available in the market

 Our templates allow you to get up and running immediately with Looker Studio for a very low cost. We’ve decided to make it even easier to find the best template by compiling our list of the top Looker Studio Templates for 2023.

In our review, we have covered 10 different categories and included the top Looker Studio templates available for each category. So if you are searching for a great template, look no further.   

 We’ll cover these categories in this article. If you want to jump ahead, just click the link to the category you’re interested in. 

General Analytics Templates

Let’s start with our favorite all-rounders for tracking and monitoring your website traffic.

The Website Master Template by Data Bloo

Set up difficultyEasy
Ecommerce trackingYes
Goal TrackingYes
Data ConnectionsGoogle Ads, GA4, Search Console
Score⭐⭐⭐⭐⭐
Created byData Bloo
Access the template here 

The Website Master Template from Data Bloo is first up on our list because it not only provides a comprehensive website dashboard but it is also impeccably designed. It’s an easy first choice for any website owner, ecommerce manager or digital marketer that wants to keep abreast of their website marketing performance.

The template will work well for ecommerce businesses as well as lead gen business. It’s easy to see it’s been designed from the ground up to be user friendly. It includes seamless nested menu’s, clever toggle buttons and clearly defined graphs and tables. It has a wealth of data presented but at the same time does not feel overwhelming.

The dashboard pulls data from 3 key data sources: Google Ads, GA4 and Google Search Console. It is a great choice for any business that relies on Google for their advertising.

This template is on our list of the best templates of 2023 because of its clear design and the number of insights it has on a single page. This dashboard keeps you focused on the metrics and dimensions that matter, in other words, it keeps you focused on your key performance indicators (KPIs).

Google My Business + Google Analytics GA4 + Google Search Console by Porter Metrics

Set up difficultyEasy
Ecommerce trackingYes
Goal TrackingYes
Data ConnectionsGA4, Google My Business, Google Search Console
Score⭐⭐⭐⭐⭐
Created byPorter Metrics
Access the template here 

Keep on top of your marketing efforts with this template from Porter Metrics. With a page each for ecommerce, organic search traffic, analytics, and Google My Business, you get an integrated report that helps you see the big picture. 

And all of this comes in a pretty package — the well-thought-out design makes this template clear and easy to see. You can use the date filters to see what is happening when and get better insights into your marketing’s success. 

Google Analytics 4 – GA4 Essential Data Studio Template by WebAnalyticsSetup.com

Set up difficultyEasy
Ecommerce trackingYes
Goal TrackingYes
Data ConnectionsGoogle Analytics 4
Score⭐⭐⭐⭐
Created byWebAnalyticsSetup.com
Access the template here 

Everyone’s making the switch to Google Analytics 4 July 1, 2023 and this 5-page report covers everything you need. It collects data about traffic sources, content engagement and ecommerce.

The clear and colorful design makes it easy to see an overview of your main engagement metrics, your ecommerce performance, event reports, and more. Just link your Google Analytics to Data Studio and you’re ready to get insights about your site’s performance.

Google Analytics – Last Four Weeks Report by Michael Howe-Ely

Set up difficultyEasy
Ecommerce trackingNo
Goal TrackingYes
Data ConnectionsGoogle Analytics
Score⭐⭐⭐⭐
Created byMichael Howe-Ely
Access the template here 

Sometimes a week feels too short, especially for the lifecycle of an article or to identify real trends in the data. So this dashboard shows the last month’s key stats. . 

Complete with goal completion stats, the template highlights the percent change from the previous four weeks to give you clear insight into your site’s performance. Plus, most of the tables show heatmaps or comparisons which help you get even more  detailed insights. 

With 5 pages of information, the template takes you through your sessions, acquisition channels, popular pages, an in-depth look at acquisition, and finally, a 12-month view of your data to see long-term performance. 

It’s an easy template to connect to and relies solely on Google Analytics. We chose this as one of the best dashboards of 2023 for its simple display. 

google analytics 4 last four weeks dashboard

User Journey Dashboard by Louis Dubruel

Set up difficultyEasy
Ecommerce trackingYes
Goal TrackingNo
Data ConnectionsGoogle Analytics 4
Score⭐⭐⭐⭐⭐
Created byLouis Dubruel
Access the template here 

This template allows ecommerce businesses to get a strong sense of their customer’s journey.  You get the full picture of how customers interact with your site so you can address their pain points and remove obstacles.

The clear design of this dashboard — with bold colors — helps you visualize the customer journey. The dashboard is easy to use and understand for users of all levels of expertise. And gives you data about page usage, geographic locations, device used, and source.

The key to being able to use this tool for decision making is the ability to intuitively understand the graphics and template layout. This helps in the analysis of SEO intents, conversion rates, traffic sources, and revenue.

Google Ads Report Funnel by Louis Dubruel

Set up difficultyEasy
Ecommerce trackingNo
Goal TrackingYes
Data ConnectionsGoogle Ads
Score⭐⭐⭐⭐⭐
Created ByLouis Dubruel
Access the template here 

This template focuses on helping you take action and make decisions about campaigns and adgroups. The clean design makes analysis easy. It empowers the user to drill down on whatever aspect of their ad campaign they want to. You can   identify what’s costing you the most or where  you need to reallocate your budget.

The Google Ads Report Funnel allows you to home in on four main areas per ad-set: visibility, acquisition, conversion and cost.

Another reason why this template is among the better ones out there is that it works well on both desktops and mobiles. This means you enjoy greater versatility and accessibility no matter where you are.

Google Ads Report Funnel

Full screen dashboard – Complete website overview by Data Studio Guru

Set up difficultyEasy
Ecommerce trackingYes
Goal TrackingNo
Data ConnectionsGA, Google Search Console, Google Ads, YouTube
Score⭐⭐⭐⭐⭐
Created ByData Studio Guru
Access the template here 

This full-screen dashboard  has a unique presentation  which makes the data easily accessible. The strength of this dashboard lies in its display. With a modern, full screen view, the template navigates like its own mini website. It’s perfect for a wall monitor, touch screen display, or presentation as it was created with a big screen in mind. 

The layout helps you read the data clearly, and if you share the dashboard with others — like an agency partner or a project stakeholder — they’ll find it easy to navigate. 

Besides just a great design, it’s also robust in the data it contains. You’ll be shocked at how much data it packs in. You’ll find website, ecommerce, ad, search, YouTube, goal completion data and more within the report. 

Since it has so much available, you’ll need to connect multiple data sources — luckily this works with Google Analytics, Search Console, Google Ads, and YouTube.

All in One Analytics Dashboard by Micheal Howe-Ely

Set up difficultyEasy
Ecommerce trackingYes
Goal TrackingYes
Data ConnectionsGA, Google Search Console, Google Ads
Score⭐⭐⭐⭐⭐
Created ByMichael Howe-Ely
Access the template here 

This report is excellent if you’re the type of person who is focused on your website analytics and you want everything in a concise and easy to use report.

The report has a very professional look with a dark background and graphs that pop out. There are 6 pages in the report, but each page has a consistent design allowing you to easily follow as you navigate between pages.

The report focuses on the key things that most website managers need to know  — Google Analytics and Search Console data. However it also has extra data connections such as Google Ads included as well as ecommerce data.

It’s simple to use, simple to connect and very easy to gain insight from.

all in one analytics dashboard

eCommerce Templates

For a more  in-depth review of the best eCommerce templates available please review our in-depth eCommerce post: The Best eCommerce Data Studio Reports

Amazon MWS Dashboard with PMA

Set up difficultyMedium
Ecommerce trackingYes
Goal TrackingNo
Data ConnectionsPMA connector to Amazon
Score⭐⭐⭐⭐
Created byPMA
Access the template here 

This comprehensive report highlights all the popular metrics that Amazon sellers need to stay on top of their business game. The best part? The report is highly customizable, so you can tailor it to suit your specific preferences.

Whether you’re looking for metrics related to orders, product sales, inventory, returns, reimbursements, fees, or more, this report has got you covered. The report offers an overview of all the critical metrics, making it easy to quickly assess your business’s health.

One thing that sets this tool apart is the ability to cut and paste the metrics you need directly into other reports, saving you valuable time and effort. In short, if you’re an Amazon seller looking to simplify your business analysis, this report is a must-have. It’s reliable, easy to use, and offers an excellent value for its price. Highly recommended!

Live Ecommerce Infographics – Google Analytics 4 by WebAnalyticsSetup.com

Set up difficultyEasy
Ecommerce trackingYes
Goal TrackingYes
Data ConnectionsGoogle Analytics 4
Score⭐⭐⭐⭐
Created byWebAnalyticsSetup.com
Access the template here 

Infographics and visuals can make or break a presentation. For anyone who needs to impress stakeholders, this template is for you. Hook your Google Analytics up and this template will give you real-time infographics you can export as pdfs.

You can use them to represent your ecommerce funnel or user journey. The creative and easy-to-understand infographics include user and session data, product views, adds to cart, checkouts, and transactions. 

With real-time updates, you no longer need to copy and paste numbers to your presentations or infographics — this template will do the hard work for you.

The eCommerce Master Template by Data Bloo

Set up difficultyEasy
Ecommerce trackingYes
Goal TrackingNo
Data ConnectionsGA
Score⭐⭐⭐⭐⭐
Created byData Bloo
Access the template here 

If you run an eCommerce store and want to understand your customer shopping behavior then this dashboard is for you. The dashboard goes into detail around how different channels such as paid vs owned end up interacting on your site. Each channel is able to be opened up for more granular analysis. 

Even though there are many things to consider in an eCommerce store, this dashboard does not overwhelm you with data. You can use the filter in each section to choose one or more items, and analyze them on a case-by-case basis or as a group.

It’s a great template to consider for any ecommerce business in 2023 that wants to better understand their traffic sources and ultimate ecommerce journey

VS Metrics Ecommerce Dashboard

Set up difficultyEasy
Ecommerce trackingYes
Goal TrackingYes
Data ConnectionsGA
Score⭐⭐⭐⭐⭐
Created byMichal
Access the template here 

This ecommerce report clues you in  on all the data you need  to know about your online store — and it does it in a single page. The report starts with high-level metrics and performance and becomes more granular. 

You’ll have access to data like average revenue per transaction and conversion rates across the site. Another favorite chart is the funnel from sessions to transactions and another that shows how many days it took for the user to make the purchase. 

It also contains data about your campaigns — for example, how efficient  your marketing is and what sources are driving the most transactions and providing ROI. It’s all available in the report. 

Finally, the template dives into demographics like  ages and genders of your customers. It can help you explore new target customers and gaps with  your products. 

We like this template because of its versatility – anyone with an e-commerce store will find it helpful.

Shopify Performance Dashboard by PMA

Set up difficultyEasy
Ecommerce trackingYes
Goal TrackingNo
Data ConnectionsShopify (through PMA)
Score⭐⭐⭐⭐
Created byPMA
Access the template here 

For users who use Shopify to power their eCommerce, they need more than just Google Analytics to see their data. This template uses a PMA data connector to link directly to a Shopify account and collect live data. 

After an overview of the data on the first page, the template dives into specific sales data on each new page, breaking down  data by product, date, vendor, variant, discount, location, customer, and more. 

It’s the only Shopify template in our store and one of few on the market, and better yet, it’s free.

E-commerce Store Dashboard by byMarketers

Set up difficultyEasy
Ecommerce trackingYes
Goal TrackingNo
Data ConnectionsGA
Score⭐⭐⭐⭐⭐
Created bybyMarketers
Access the template here 

If you want a template that looks beautiful and gives you a wealth of eCommerce data straight from  Google Analytics, then look no further. The Ecommerce Store Dashboard template shows age and gender distribution, top affinity categories, in-market segments, geographic distribution, language, browsers, operating systems, and device categories.

It has a simple and beautiful design. With just one page, this dashboard focuses on doing one thing: providing audience insight. 

As an eCommerce site, It’s important to have a template like this in your arsenal. You always want to keep a gauge on your audience composition changes over time. This allows you to mitigate against issues like traffic drops and also adjust to your audience’s needs over time.

SEO Templates

Screaming Frog Report Dashboard

Set up difficultyMedium
Ecommerce trackingNo
Goal TrackingNo
Data ConnectionsGoogle Sheets (Screaming Frog Export)
Score⭐⭐⭐⭐⭐
Created byIntraspire
Access the template here 

Screaming Frog is one of the best technical SEO tools available and part of the next generation of reporting templates. And their Screaming Frog Report Dashboard is one of the most popular reports available.

We love it because of its sophisticated customisation ability. Once set up you can  add your logo, change the conditional formatting, blend the crawl with your Google Analytics and change the elements included in reports.

Easy to use, this template is a game changer for SEO beginners and experts using a crawler boasting industry-leading analysis tools. The clean and crisp design allows you to use your SEO reporting for actionable decision making based on key insights and pattern detection. The interactive dashboard is another popular aspect of this template, as it allows real-time data interaction during report meetings.

SEO Dashboard – Google Analytics and Search Console Data by Michael Howe-Ely

Set up difficultyEasy
Ecommerce trackingYes
Goal TrackingNo
Data ConnectionsGA & Search Console
Score⭐⭐⭐⭐
Created byMichael Howe-Ely
Access the template here 

Besides the eye-popping colors, this template’s strength lies in its simplicity. You won’t find a ton of charts here, but those that do appear are the most critical. The first half of the report pulls data from Google Analytics, and the second half, which appears just below on the same page, pulls from Search Console. 

Seeing the data side by side in this dashboard makes intuitive sense. You first look at page data – how many people are coming to your site and to which pages? And once you scroll down, you see the queries, impressions, and clicks behind your organic traffic.

We chose this template for our best of 2023 list because it’s perfect for those just starting to dip their toes into SEO. It forgoes data about rank and historical comparisons to focus on the here and now. And with date filters, you can focus on the time frame you care about most. 

SEMrush Domain Overview

Set up difficultyMedium
Ecommerce trackingNo
Goal TrackingNo
Data ConnectionsSEM Rush
Score⭐⭐⭐⭐⭐
Access the template here 

The SEMrush Domain Overview dashboard is perfect for displaying top level domain data to clients for their website or their competitors. The report pulls in ranking metrics from SEMRush including traffic, keywords, and traffic cost split across organic and paid channels. The template also shows your authority score, referring domains, and backlinks over time. Two tables show the top organic and paid keywords.

This dashboard is ideal for any consultant or agency who uses SEMRush as part of their toolset and are looking for a way to share data with third parties — such as clients — or internally without giving away your login details.

It’s also useful to monitor competitors and could be duplicated in the one report to display data for multiple websites.

Premium SEO Lead Gen Dashboard by byMarketers

Set up difficultyEasy
Ecommerce trackingNo
Goal TrackingYes – Using Goal 1
Data ConnectionsGoogle Analytics
Score⭐⭐⭐⭐
Created bybyMarketers
Access the template here 

This template is designed specifically for lead generating websites. It  offers both general overview and specific insights into the SEO performance of a website. To top this off, the colorful design makes this a beautiful template to use and view. There’s plenty to customize as well, such as the icons, so you can adapt it to your personal taste and have it ready for viewing by clients and colleagues alike.

The Premium SEO Dashboard is built for purpose and designed to be easy to use and  understand. Its report content is shareable and the dashboard provides more than just traffic statistics: it offers landing page performance, search query results, goal tracking, and an overview of performance.

Additionally, this template also comes in a version specifically created for ecommerce sites as the SEO-focused dashboard does not include ecommerce tracking. For more information on the ecommerce version click here.

Q Series: SEO Dashboard

Set up difficultyEasy
Ecommerce trackingNo
Goal TrackingNo
Data ConnectionsGA & Google Search Console
Score⭐⭐⭐⭐⭐
Access the template here 

This dashboard shows SEO data based on Google Analytics and Google Search Console. For Google Analytics, it shows organic traffic, top landing pages, page views, page load time, bounce rate, and search queries. For Search Console, it shows clicks, impressions, CTR, average position divided by query, device, and country.

This dashboard uses questions to interact with the user. It segments data from each platform to avoid confusion. Additionally, the template makes good use of filters allowing the user to filter by country, age, and date in the Google Analytics section.

This dashboard is on our best of 2023 list because it fills a market gap by showing important SEO data. With the charts answering the questions, the user can see patterns in their site and make decisions to improve or correct a certain trend.

This dashboard is good for websites that want to understand their traffic & audience and how they interact  with their site. It provides insight into which keywords attract visitors to the site. It also provides information around keyword intent and matching content.

Content-Related Templates

These are our top pick templates for content heavy websites to get an understanding of how your content is performing at a glance and identify opportunities for improvements.

Analyse your users habits for Analytics by Louis Dubruel

Set up difficultyEasy
Ecommerce trackingYes
Goal TrackingYes
Data ConnectionsGA
Score⭐⭐⭐
Created byLouis Dubruel
Access the template here 

If you want to deep dive into persona data collected by Google Analytics, this is the chart for you. With selectors on the left-hand side, it’s easy to find the type of user you want to analyze. Selectors available include visitor type, gender, age, device, channel, geography, and even specific landing pages. 

One interesting chart is the behavior table. It shows the days of the weeks and times  when people come to your site the most. For example, in the sample data, Tuesday at 10 AM is the most popular. 

Aside from behaviors, the template also highlights ecommerce conversions, starting with a session and going all the way down to a transaction. You can also pinpoint the exact dollar value of a certain demographic.

HubSpot Content Marketing Performance by byMarketers

Set up difficultyEasy
Ecommerce trackingNo
Goal TrackingNo
Data ConnectionsSupermetrics
Score⭐⭐⭐⭐
Created bybyMarketers
Access the template here 

This free template, from Supermetrics, is designed to help you analyze and review the performance of your content marketing campaigns, such as blogs. However, the data available for use must be in HubSpot which means that not only will you need an account with HubSpot but the content you want to be tracking will need to be created within that platform as well.

The dashboard is easy to understand and allows you to view each specific blog article to review how many reads it’s getting, how many contacts it’s providing, how many leads are being generated, how many opportunities are being created, and how many customers are being gained.

Getting this Google Data Studio template set up is simple and can help you focus on the key metrics you want —  subscribers, submission, leads, or page views.

Editorial Dashboard by byMarketers

Set up difficultyEasy
Ecommerce trackingNo
Goal TrackingNo
Data ConnectionsGA
Score⭐⭐⭐⭐⭐
Created bybyMarketers
Access the template here 

This dashboard shows the main items that a content marketer or editor needs to see to refine their strategy for increasing traffic. It shows the overall blog performance, blog traffic trend, traffic by source, by geographic location, age range, gender, referrer, and category.

With  this dashboard you can use filters to drill down and get  insights. It can segment in numerous ways: Gender and age filters, as well as the date picker, are especially useful. 

This dashboard is supposed to be set up to only focus on the blog section of your site. It has a custom filter where you can add the path that all your blogs follow. For example, if your posts always start with “/blog” or “/research” or “/insights”, you can add this to the filter and it will only analyze those pages.  This makes it incredibly useful for deep analysis into content while ignoring other site issues.

This dashboard is good for people and businesses that run content-heavy sites, blogs, and news sites. 

Facebook Templates

The Facebook Campaign Template

Set up difficultyEasy
Ecommerce trackingYes
Goal TrackingYes
Data ConnectionsFacebook (Supermetrics connector)
Score⭐⭐⭐
Access the template here 

Many eCommerce companies run Facebook campaigns to generate awareness, increase sales, and promote their business. Using this dashboard, you get insights that are tailored towards monitoring your Facebook campaigns. It shows cost,  impressions, clicks, purchases, objectives, the amount spent, revenue, results, cost per result, impressions, and ROAS.

 

With 6 pages, this dashboard is organized into functional areas such as the overview, creative breakdown, funnel overview, campaign overview, and audience breakdown.  The template gives you both a close up as well as a 50,000-foot view of Facebook ad performance.

What makes this dashboard one of the best is how it simplifies Facebook ads data while giving you absolute control. For example, you can use any combination of the objective filter, campaign filter, and date filter to hone in on a particular aspect of the ads.

If your business runs Facebook ads, then you should use this dashboard. It will help keep your advertising efforts in line and increase your return on investment as much as possible. In other words, it helps you measure so that you can improve your ad performance.

PPC Templates

Paid Channel Mix Report from Supermetrics

Set up difficultyMedium
Ecommerce trackingNo
Goal TrackingNo
Data ConnectionsGoogle Ads, Facebook, Twitter, and more (Supermetrics connector)
Score⭐⭐⭐⭐⭐
Access the template here 

It’s rare to have a dashboard that combines data from multiple sources. Perhaps at most, a template might pull in Google Ads and Google Analytics or Search Console data. But then again, all of those come from the Google Marketing Suite. 

This template takes things to the next level by linking to ad data from Facebook, Twitter, LinkedIn. The result is a single, consolidated view of all your paid digital advertising. 

Supermetrics created the template and it’s mostly useful to paid Supermetrics users who have purchased a bundle of data connectors. Each connector needs to be turned on and connect to the dashboard. Don’t let the setup deter you. Once you get the connectors set up (and it isn’t hard), you’ll have a live, fully comprehensive look at your paid marketing efforts. Use this link to get started on Supermetrics. And if you need more info about paid data connectors, check out this informative blog post

Auction insights for Google Ads by Mark

Set up difficultyEasy
Ecommerce trackingNo
Goal TrackingNo
Data ConnectionsGoogle Ads
Score⭐⭐⭐⭐
Created byMark
Access the template here 

This template will help you see what your competitors are doing so you can be better prepared for paid campaigns. Although it’s only 2 pages, it gives you everything you need to see how you’re stacking up against your competitors. 

You can see what competitors are bidding on the same keywords as you and how often they’re ranking above you in SERPs. Date is shown in graphs on the first page and tables on the second. 

If you want to boost your Google Ads campaigns, this is the template for you. It’s easy to set up and the insights will give you the edge. 

Adwords 1 Page Report by byMarketers

Set up difficultyEasy
Ecommerce trackingNo
Goal TrackingNo
Data ConnectionsGoogle Ads
Score⭐⭐⭐
Created bybyMarketers
Access the template here 

Here’s a template for users who want an isolated and straightforward look into their Google Ad data. Key metrics like CTR and CPC are highlighted at the top followed by CTR and CPC broken out by date to highlight trends in performance. 

The template will help you analyze which keywords are generating the most clicks and which you should retire. It will also help you make better geo-targeting decisions. Finally, the report dives into the demographic metrics behind your ad spend.

The dashboard connects directly to Google Ads without needing a third-party data connector, making for easy setup. 

Google Ads Agency Report – Comprehensive

Set up difficultyEasy
Ecommerce trackingNo
Goal TrackingYes
Data ConnectionsGoogle Ads
Score⭐⭐⭐⭐⭐
Created bybyMarketers
Access the template here 

When we say comprehensive, we mean it. That’s why we chose it for our 2021 list. This report is made for agencies who need to report back to their clients on all things Google Ads. In addition to the metrics on the template, the dashboard has placeholders for text so you can make notes about campaigns, strategy, and upcoming needs. There are also places for logos and other company identifiers to personalize the report. 

The filters at the top of the template make it easy to navigate and isolate data specific to campaign types, campaigns, devices, and time frames. 

Other pages on the template include time comparisons, campaigns and keywords, geographies and demographics, landing pages, and an analytics overview from data you’d find in Google Analytics. 

One of our favorite charts is the competitor table which shows the domains, impression share, and overlap of your ad competitors. 

Youtube Templates

YouTube Channel Report

Set up difficultyEasy
Ecommerce trackingNo
Goal TrackingYes
Data ConnectionsYouTube
Score⭐⭐⭐⭐⭐
Access the template here 

This dashboard shows key YouTube channel metrics such as views, watch time, video shares, added and removed likes, added and removed dislikes, added and removed subscriptions, and the number of comments. It also has two geo maps, one showing the top countries by views and another showing the top US states by views.

The dashboard has a simple but bold design. For each metric, there is an icon that shows what the metric is for, and this saves a lot of space that would otherwise be used for text. 

This dashboard is designed by the YouTube team, which knows a lot about channel structure. With insights from this template, you can make changes in your video content so that it resonates more with your audience.

This dashboard is good for any YouTube channel owner who wants to see how their channel performs at the moment, over time, and across geographical regions. If you are from another part of the world that’s not the USA, you only need to change the focus area to your continent, subcontinent, country, or city.

Mobile-Friendly Templates

The Most Minimalist Dashboard by Louis Dubruel

Set up difficultyEasy
Ecommerce trackingNo
Goal TrackingYes
Data ConnectionsGoogle Analytics
Score⭐⭐⭐
Created ByLouis Dubruel
Access the template here 

This template is hardly the most detailed. In fact, the simplicity is sort of the point. By making use of images and a lot of text, the dashboard tells a quick story about your web data and goal completion without going into any depth. 

With its vertical layout, the template is perfect for mobile. Users can scroll quickly from top to bottom to see important stats like pageviews, new users, top pages, best performing acquisition channel, and goal completion. 

The template is easy to duplicate and add in your own Google Analytics data. It may have a limited use case, but for a quick report to a client or an update to your supervisor, it adds a nice whimsical touch. We like this dashboard because it’s refreshing to see a dashboard outside the traditional table-and-chart type of Data Studio Template. 

Mobile Marketing Scoreboard SEO / SEA / Analytics

Set up difficultyEasy
Ecommerce trackingYes
Goal TrackingNo
Data ConnectionsGoogle Analytics
Score⭐⭐⭐⭐⭐
Created ByLouis Dubruel
Access the template here 

This mobile scoreboard has developed over time from a simple control tool to a true template for data analytics and empowering insightful, informed decision-making in business.

The dashboard is designed specifically with the dimensions of mobile phones in mind, maintaining simplicity in its minimalistic design and bold colours whilst managing to incorporate impressive amounts of data in tight spots. But don’t worry, this doesn’t compromise its usability.

With just a glance you can easily see changes in traffic, marketing campaign performance and website SEO positioning with integration SEO, SEA and Google Analytics data,

Complete Digital Analytics Dashboard for Mobile

Set up difficultyEasy
Ecommerce trackingYes
Goal TrackingNo
Data ConnectionsGoogle Analytics, Google Ads, and Search Console
Score⭐⭐⭐⭐⭐
Created ByData Studio Guru
Access the template here 

This complete mobile-focused template offers an easy to understand dashboard for any mobile device. The 17 topics allow for comprehensive data review with a design that imitates the menu-structure with which all smartphone users are used to.

The dashboards and pages include data integrations from Google Ads, website content performance, traffic sources, sales conversions and ecommerce, giving users versatility in its use for many applications.Users can easily locate  relevant data without being overwhelmed by the torrent of information on such a small device.

Marketing Automation

Hubspot Cross-Portal Performance

Set up difficultyMedium
Ecommerce trackingNo
Goal TrackingYes
Data ConnectionsHubspot through Supermetrics
Score⭐⭐⭐⭐⭐
Created BySupermetrics
Access the template here 

If you are using Hubspot as your marketing service / automation / CRM platform it’s very possible you’ll want to run some extra reporting. Datastudio is a great way to add some extra dashboarding and reporting that you can share with stakeholders, and keep track of key marketing metrics.

This template from Supermetrics is designed to tap into the key hubspot metrics.  It allows you to understand the lifecycle of your contacts and customers across numerous portals. It’s an ideal template for marketers and automation managers who are looking to track performance of key automated tasks.

The template draws metrics from key areas including new visitor sessions, contacts, qualified marketing and sales leads, opportunities and current customers.

Using the easy-to-understand Sparkline charts you can keep a close eye on changes to your data over time and keep track of leads won and revenue coming in.

Other Interesting Templates

Smart Finance Analytics Dashboard by Intraspire

Set up difficultyMedium
Ecommerce trackingNo
Goal TrackingNo
Data ConnectionsGoogle Data Studio, Tiller Money
Score⭐⭐⭐⭐⭐
Created byIntraspire
Access the template here 

With this template you can combine the power of Google Sheets, Tiller Money, and Google Data Studio to manage your personal finances. To use this you need to be registered with Tiller Money which you then need to link to Google Sheets.

In the template you can see your total balance across accounts, your latest transactions, and a comparison of income and expenses. 

Local Digital Marketing Dashboard from neakoo

 

Set up difficultyMedium
Ecommerce trackingNo
Goal TrackingNo
Data ConnectionsGA, Search Console, Google My Business
Score⭐⭐⭐⭐⭐
Access the template here 

For a small business, one of their most important marketing tools is their Google Business Listing. It’s the most visible introduction of their business to local searchers — more prominent than a website or a social media page even. 

Surprisingly, Google doesn’t have a native data connector to the Google My Business portal, but several paid connectors exist from Supermetrics, PMA, and more. For this particular template, the creators recommend you use the free Jepto data connector. 

From your Google Business Listing, you can get data about website clicks, phone calls, the number  of people clicking for directions, map views, and more. The template then displays this data alongside Google Analytics and Search Console data to give you a holistic picture of your online presence, at least as it pertains to Google products. 

As one of the only Google My Business Dashboards available online, it makes a strong case for one of the best dashboards of 2023. 

Healthcare for Congress

Set up difficultyMedium
Ecommerce trackingN/A
Goal TrackingN/A
Data ConnectionsGoogle Sheets
Score⭐⭐⭐⭐⭐
Access the template here 

This dashboard shows the healthcare options that the US government’s federal employees have in 2020. The template also has links to relevant information, which the user can follow to learn more or verify the facts.

This dashboard is on our list because it shows that data can and should be beautiful. Yes, it is showing data that involves millions of American workers, but it simplifies that data to such an extent that you don’t have to be a policy expert to understand what is going on.

This dashboard is good for visualizing any enrollment program with the attached costs (financial or otherwise). To use this template, all you have to do is to alter the text and the links to reflect the data that you are showcasing.

Which is Your Favorite Template? 

We have presented 30 of the best dashboards for general analytics, eCommerce, SEO, content marketing, Facebook, PPC, YouTube, mobile-friendly, marketing automation, and other interesting templates. 

What was your favorite? Have we missed any great templates out? Please let us know.

What is the difference between Google Data Studio and Looker Studio?

There is no difference. Google Looker Studio is the new name for what was previously Google Data Studio.
Google announced the name change in October 2022 as a rebranding for the free dashboard and data visualisation tool to bring it all under one business intelligence platform.

What is Google Looker Studio?

Google data studio is a free tool you can use to visualize your data. Just hook up a data connector and you can create fully customizable and shareable reports. Elements you can add include charts, tables, and maps. You can add filters and date ranges to make your report interactive. And you can design your own styles and color schemes.

How useful is Google Looker Studio?

Google Looker Studio is a great tool for people who want to visualize their data. The key advantages of Data Studio are:
1. It’s free to use.
2. The learning curve isn’t steep.
3. Integration with other Google products (like YouTube, Google Analytics or Google Ads) is easy.
4. There are hundreds of data connectors.
5. Easy to share and collaborate on with peers.

Why should I use a Google Looker Studio template?

You should use Google Data Studio templates because you can get insights into your data without having to build and design it yourself. You save time and effort. But still get the benefits of Google Data Studio.

 

3 Responses

  1. Dataslayer Saves My hours per week by automatically updating all my sheets with the most recent data from the different platform and campaigns. its easy to create graphs and pull data seamlessly from multiple source.
    all in one automated report process make easy. its quickly incorporated data from many sources
    datalayer is great alternative of supermetrics in working form output data to input data.
    you can easy get . this free to use.
    Continuous technical support of team within hour.

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