The 10 best ecommerce templates you need to run a profitable store

10 best ecommerce templates

Ecommerce sales are going to hit $8.1 trillion — 24% of all global retail sales — per year by 2026. But it’s a competitive market. With millions of ecommerce stores selling goods, your store needs to perform to get in on that growth. Customers expect a smooth online shopping experience that gives them the products they need, when they need them, and all for the right price. To do that, you need to understand your customers, current trends, and your site analytics. That’s a lot of things for ecommerce owners to juggle. Luckily, you don’t have to do it all alone.

Experienced ecommerce store owners and digital marketers have made a variety of reporting templates & dashboards to help you run a successful store. In this article we’ll run down 10 of the best. 

What are ecommerce templates?

Ecommerce templates are ready-made files to help you run a profitable ecommerce store. For example, Google Looker Studio dashboards that visualize your data, or Google Sheets templates for revenue forecasting. Check out our full range of ecommerce templates

Below you’ll find reviews of the 10 best ecommerce templates you can use to run your online store in 2022.

The best ecommerce templates available in 2023

Google Analytics
PROS
  • For a one-page dashboard, it includes a ton of useful information.
  • It includes year-on-year stats.
  • The filters give it out-of-the-box interactivity.
CONS
  • Light text on a dark background could be difficult for some people to see clearly.
  • It’s one of the more expensive templates on the list.

Who’s it for?

Ecommerce store owners who are tracking e-commerce eents in Google Analytics.

Ease of set up

Medium. The dashboard is easy to use but if you’re setting up e-commerce events for the first time, it might be tricky.

Description

Google Looker Studio is one of the best data visualization tools out there — and it’s free. With this dashboard you can see key information for your site.  All you need to do is link it to your ecommerce events enabled Google Analytics 4 property. Not only do you get detailed product info like product revenue and unique purchases, but you also get traffic data. You can see where your users come from, what device they use, and what they’re buying on your site in this 1 page report. All of this gives you a better understanding of your customer and how they behave on your site, so you can refine your marketing.

Google Analytics
PROS
  • It’s a one-stop shop for ecommerce and general engagement data.
  • You don’t need to open Google Analytics again.
  • Clear and easy to see design.
CONS
  • The amount of pages and data might be overwhelming for some users.

Who’s it for?

Store owners who want detailed ecommerce stats, traffic sources, and engagement metrics.

Ease of set up

Easy.

Description

Whereas the previous template on this list crams a lot of stats into 1 page, this huge template crams a lot of stats into 13 pages. Not only do you get general web analytics like page views and traffic sources, but you get a trove of useful ecommerce stats. This dashboard shows your audience behavior through the funnel, your highest earning marketing channels, and which device most of your customers are using. Combine this with the detailed breakdown of product performance and you have a powerful tool for ecommerce store owners.

Google Ads, Facebook Ads, Google Analytics via Supermetrics
PROS
  • Simple, clear and easy to understand design.
  • Although it’s a spreadsheet it looks more like a dashboard.
  • It’s free.
CONS
  • Requires a paid subscription to Supermetrics to connect to your data sources.
  • The analysis leaves a lot to interpretation. It’s an overview without many details.

Who’s it for?

Supermetrics users who want to show data from multiple sources in one, handy spreadsheet.

Ease of set up

Medium — you need to sign up with Supermetrics and add their sidebar to Google Sheets.

Description

With this free template from Supermetrics you can see your ecommerce return on investment. It may look simple but this Google Sheets template gives you some insight into your performance by analyzing your transaction rate, average order value, and cost per visit. With this data the template calculates your optimal ROI and compares it with your actual ROI. You can see a breakdown of performance by marketing channel so you know which channels are working well for you.

Clickup
PROS
  • It’s great for first-time sellers.
  • It includes a clear and proven listing process.
CONS
  • You need a ClickUp account to use this template. Luckily, ClickUp has a free plan.

Who’s it for?

First time Amazon private label sellers who want a set process to follow.

Ease of set up

Easy.

Description

Amazon is the biggest retailer in the world with millions of customers worldwide. Listing your products on Amazon is a good way to drive revenue. But, when you’re new, it can be tricky. This ClickUp project management template was designed for new Amazon private label sellers. This template takes you through 13 key steps to launching your new Amazon ASIN.   

This product is different to the other templates on this list. It’s not a dashboard you can use to review ecommerce stats — instead, it’s a ClickUp template designed to help you manage a new Amazon product listing. It’s in our list because it’s a very useful ecommerce template.

Google Analytics, Google Search Console
PROS
  • It pulls data from both Analytics and Search Console.
  • Clear charts, colors, and design make visualizing your data easy.
CONS
  • There’s a lot of information on each page. This could be overwhelming for some people.

Who’s it for?

Ecommerce store owners who want data from Google Analytics and Search Console in one dashboard.

Ease of set up

Easy.

Description

Switching between different analytical platforms like Analytics and Search Console can be time consuming. Especially when you’re looking for lots of data points to improve your ecommerce store performance. To save time, you can use this 2-page dashboard that pulls data from both Analytics and Search Console. It gives you all the SEO performance stats you need — year-on-year stats for organic traffic, all key metrics and reports from Search Console, and a breakdown of your visitors.

Facebook Ads, Google Ads, Google Analytics, Google Search console via Supermetrics
PROS
  • It’s a free template.
  • It’s great for people who prefer the raw data to charts and visualizations.
CONS

Who’s it for?

Ecommerce managers who want to generate performance reports.

Ease of set up

Medium — you need to sign up with Supermetrics and add their sidebar to Google Sheets.

Description

This Google Sheets template from Supermetrics tracks your traffic and revenue in a handy spreadsheet. It breaks down your traffic and revenue by channel so you know which areas are most profitable. For example, you can find out the amount of users, transactions, and revenue came from organic traffic. And then you can compare that to other channels like paid search or social media.

Google Analytics
PROS
  • It’s a comprehensive analysis of your ecommerce store.
  • The simple color palette makes this dashboard clear and easy to see.
CONS
  • It’s one of the more expensive templates on this list. But it’s also one of the most comprehensive.

Who’s it for?

Ecommerce store owners who want a detailed breakdown of their analytics.

Ease of set up

Easy

Description

For ecommerce store owners who want to get into the details of their store performance, this is the dashboard for you. It’s 6 pages full of charts and tables helping you get a grasp on your metrics. On this dashboard, you’ll find a performance overview, your most lucrative products, and your most profitable categories. Combined with demographic data, and an analysis of your marketing channels, and you have everything you need to understand your analytics. The dashboard also has a professional look, so it can be great if you need to share with clients or stakeholders.

Google Analytics
PROS
  • It visualizes your funnel so you can optimize and get more conversions.
  • By analyzing purchases based on brand, channel, products, and device you can see where you need to make improvements.
CONS
  • It connects only to Google Analytics.

Who’s it for?

Ecommerce managers who want to know all about their sales and shopping performance.

Ease of set up

Easy.

Description

For ecommerce site owners who want to visualize your funnel, this is the dashboard for you. You get insights about your customer’s on-site behavior in a clear and easy to understand design. It breaks purchases down by brand, channel, product, and device so you get the info you need to make informed decisions. And you get details about buyer chopping performance so you can see how they move through the funnel and react to any bottlenecks. It also has a nice modern and light design to it, which makes using it enjoyable.

Google Analytics
PROS
  • It’s easily customized.
  • It provides a good overview of traffic, geography, and ecommerce.
CONS
  • Some people have commented that the design is too simple.

Who’s it for?

Ecommerce managers who want an overview of their metrics.

Ease of set up

Easy.

Description

This looker Studio dashboard gives a comprehensive overview of your ecommerce analytics. Over 3 pages, you’ll find a user acquisition overview, a geography overview, and an ecommerce overview. The acquisition page shows you your most effective traffic sources. You can use this info to identify which channels to focus on more. And the ecommerce page gives you a breakdown of your products’ performance. You can see your most popular products and product categories.

Google Analytics 4
PROS
  • It’s an interesting design which is perfect for sharing with clients or stakeholders.
  • You can find the bottlenecks in your funnel and increase conversions.
CONS

It’s one of the more expensive templates on this list., but totally worth it!

Who’s it for?

Ecommerce managers who need to report to stakeholders or clients.

Ease of set up

Easy.

Description

This one-page dashboard visualizes your buyer journey. Using your Google Analytics data, this template shows you where your users are acquired, at which point they’re leaving your site, and important financials like cost per conversion and average order value. And it does all of this in a unique design that’ll impress your clients or stakeholders.

 

UX is a critical component for anyone that is serious about running an ecommerce site. This template is easy to use and a great way to track website performance and UX and ultimately improve the customer experience.

Ecommerce FAQs

Ecommerce is buying and selling goods online. More often than not, ecommerce sites sell physical goods. For example, Amazon and Shopify are two of the biggest ecommerce sites in the world. 

The 3 main types of ecommerce are business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C) selling.

Because building templates takes time and expertise. Not only do you need to create, test, and refine your template. But you also need the experience to know what to include. By using templates, you can borrow experience from professionals and save a lot of time.

There are a few things you should do to attract customers. 

  1. Have an attractive website.
  2. Include high quality images and descriptions of your products.
  3. Grow traffic to your website through social media, SEO, and email marketing.
  4. Give top-quality customer service and support.

There are some principles that every ecommerce website should follow. Let’s take a look:

  • Encourage repeat customers through top-notch customer experience.
  • Use upsells and cross-sells to boost your revenue.
  • Build brand awareness with social content and influencer marketing.
  • Make it as easy as possible for customers to buy your products. Reduce friction with 1-click buy options and optional sign-ups.

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