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Google Looker Studio

Supercharge your reporting and analytics with Looker Studio templates.  We host templates that are designed to harness the power of Google Looker Studio. Known for its intuitive interface and robust features, Looker Studio allows you to turn complex data into clear, actionable insights. Our templates cover a range of marketing and business functions from SEO, PPC, Website traffic and more, offering flexibility and ease of use to drive smarter business decisions.

by Chris Hamlin

Written by

Chris Hamlin
Digital Marketer

Chris has been working in digital marketing for nearly 20 years and co-founded byMarketers in 2019 (formerly Data Studio Templates).

Updated October 10, 2024

Fact checked Expert digital marketers have reviewed and checked this content to ensure it is as accurate as possible at the time of writing.

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Google Looker Studio is lightweight data visualisation, itegration and dashboarding tool.   Looker Studio can connect with other tools and platforms to integrate their data into a unified view.  It allows users to manipulate and present this data into creative, interactive dashboards and reports.   Its user-friendly interface and drag-and-drop functionality make it accessible to both beginners and data experts.

The platform’s true power lies in its flexibility.  Users are able to craft templates to present data in different formats that support their needs.  Looker Studio templates can be built as in depth multi page reports, blending data from multiple traffic sources into charts, graphs and tables.  Alternatively Looker Studio can be used as a simple 1 page dashboard presenting social media campaign progress. 

 

Looker studio logo

What Is It Not?

A good way to understand what Looker Studio is, is to understand what it is not. 

Not an Analytics Platform: Many confuse Looker Studio as an analytics tool, like GA4.  Let’s be clear that Looker Studio is not an Analytics tool.  It does not have any ability to track website or application data.  It also does not allow you to create events or tags. 

Looker Studio can be seen as the next step in an Analytics setup after implementing an analytics tools.  For example, you can’t do away with a tool like GA4 or mixpanel that allows you to add tracking codes to your site.  But reporting features and data manipulation in GA4 are limited.  GA4 only allows you to view GA4 tracking data and the reports, shareability and other features are limited.  This is where Looker Studio comes in.  Looker Studio gives you the flexibility to blend integrate data from multiple data source like GA4, Social Media Platforms, Spreadsheets, CRM’s and many more.  You can then blend this data together and present it in a completely custom form.  

Not a Full BI tool: Looker Studio is not a full blown BI tool, but it is probably better categorised as a lightweight BI tool.  Many business would use it as a quick and easy solution, but for heavier business intelligence needs they would likely use a more powerful tool.  

 

What Makes Looker Studio So Popular with Marketers?

Marketers favour Looker Studio for a number of reasons.  

Versatility, ease of use & Free.  It’s fairly lightweight and runs in the cloud which makes it easy to get started and it’s free.  Marketers don’t need the full gambit of data from the whole business and marketing data is lighter and quicker to come by.  Combined with an intuitive drag-and-drop functionality, Looker Studio has empowered marketers to create impactful visualisations for better decision-making

Wide variety of templates: With a variety of Looker Studio templates available, creating customised dashboards is quick and effortless, allowing marketers to focus on data analysis and the lessons they can learn.

Integration: Its seamless integration with platforms like Google Analytics and Google Ads provides a comprehensive view of campaign performance.   Integration with Google Platforms is easy and free which is perfect for marketers who usually are using some form of Google platform: Google Ads, Youtube, GDN etc…  For non-google integrations Looker Studio has a number of 3rd party integrators that do a great job.

Data Connectors

One of the most critical aspects to consider is the data connector compatibility. 

Some Looker Studio templates support free connectors.  These are usually templates that integrate with Google properties like GA4, Google My Business, Youtube, Google Ads and Google Sheets

Other templates may require third-party data connections.  There are quite a few good 3rd party data connectors.  We recommend Supermetrics and Power My Analytics as they offer a wide range of connections at competitive pricing.   Note that some templates have been prebuilt to work with a specific data connector.  These will work out of the box when connected however with a small amount of tinkering you are usually able to connect them up to a traffic source using a different data connector provider. 

Before purchasing a template on ByMarketers check which data sources are required and if there’s a free connector available.  On byMarketers we provide information on each template as to whether they are free or if not which data connector we recommend.  We also can often provide discounts to new sign ups to 3rd party connectors

Customization

All templates purchased on byMarketers are fully customizable.  After you purchase the template it is yours to use as you wish.  You are able to adjust every aspect of it. 

When purchasing a template consider the layout and look of the template and how close it is to what you require. The closer the layout and theme is, the less work you’ll need to do post purchase. 

You also want to choose a template that answers the specific questions you have.  For example, if you are after a monthly report, ideally you should choose a template that presents graphs and charts on a monthly timeline.   However if you can’t find exactly what you want, you can always adjust charts, add new elements and change design features like colour schemes.

Template Useability & Complexity

Looker Studio templates can be used in multiple ways for multiple purposes.  When it comes to marketing we see templates widely used as detailed campaign reports, short punchy 1 page dashboards, analysis pieces, UX explorations and so many more creative uses. 

Key to choosing a great template is ensuring that it is useful for your goals and purpose.  A template needs to be highly useable.  For some this means a clear and concise 1 page dashboard.  For others this could be an interactive report with multiple slides, links, dropdowns and filters.  

At the same time you must consider the complexity of the template and its intended user. Some templates are designed for more advanced users who are comfortable with data manipulation, while others are aimed squarely at novices.

Choose a Looker Studio template that matches your skill level to avoid unnecessary frustration.

Data Visualization Options

Effective data storytelling is dictated by your visuals. Look for templates that offer a variety of data visualization options, such as charts, graphs, and tables.

A well-designed template should provide visual representations that are easy to interpret, enhancing the overall effectiveness of your reports.

It’s important to avoid what analytics Envangelist Avinash Kaushik refers to as Data Puke.  That is overwhelming amounnts of data that tell you too much, ending up showing you nothing.  

A good rule of thumb is to have simple, clear visualizations that help you tell a story with your data.

Performance and Speed

Another important factor to consider is the performance and speed of the template. A well-optimised Looker Studio template should load data quickly and provide real-time updates without lag. Slow or unresponsive dashboards can hinder decision-making and ultimately become a real source of frustration.

Consider the number of graphs, data sources and whether data blending is required. If possible test out demo templates to get a better idea of their performance.

All templates on byMarketers have been tested for speed and performance.  We only approve templates that provide strong performance and great user experience.

Support and Documentation

Consider the level of support and documentation available with the template.

Comprehensive user guides and tutorials can make all the difference in getting you up to speed. Look for templates from reputable providers that offer robust support to ensure a smooth setup and ongoing use.

Some vendors provide post purchase support, while others have detailed set up guides included when purchased.

byMarketers also provides pre and post purchase support to all customers.  We are able to assist with any problems during template setup and also connect with vendors for additional support.

There are 100’s of Looker Studio Templates so how do I know which is the right one for me?

byMarketers templates are built by top marketers, designers and analysts who are all experts in their fields.   All vendors and templates go through a rigorous vetting and testing process to ensure they are high quality. 

Template product pages all have detailed descriptions, imagery, categorisation and reviews to help you decide whether this is the right template for you and what other purchasers experiences have been like. 

byMarketers maintain a wide range of dashboards covering a range of data sources.  Most templates have been built with the needs of marketers in mind and are focused on a marketing consideration.  

At the end of the day when choosing a template, you should consider the following questions.  Does the template: 

  • Present the data sources I need?
  • Fit with my design requirements?
  • Answer the questions I am looking for?
  • Make my life easier by being concise and simple to use?
  • Provide value for money?
  • Improve my marketing performance and reporting?

 

To help you out with choosing the right template we are maintaining a number of curated lists of the best types of Looker Studio templates.  You can read about these here:

 

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