What is it?

Looker Studio Dashboards by JetMetrics is a templated report on 35 major e-commerce metrics, based on the Metrics Map approach (aka Metrics Tree).

With it, you can:

• Identify the metrics that most strongly impact sales.
• Analyze these metrics to understand the reason for their change.
• Discover tactics to improve these key metrics.
• Implement tactics and test results via dashboards.

Quick Stats:

• 1 metrics map – key e-commerce metrics
• 1 data source – GA4 (necessarily configured e-commerce tracking!)
• 35 metrics
• 36 report pages
• 56 tactics for improvement
• 56 causes of worsening
• ∞ times you can copy this report and plug in data from different sites
• 141 hours it would take to develop such a report from scratch
• • Total Revenue
  • Average Order Value
  • ARPPU
  • Revenue per Session
    

    What metrics are included?

    

    Traffic Metrics

    • Sessions
    • Engaged Sessions
    • Bounce Rate
    • Lost Sessions
    • Sessions from Direct
    • Sessions from Referral
    • Sessions from Social
    • Sessions from Organic
    • Sessions from Email
    • Sessions from Paid

    Item Metrics

    view_item must be marked as a key event

    • Sessions with View Item
    • Items Viewed per Session
    • Total View Item
    • View Item Rate
    • CR to View Item

    Add to Cart Metrics

    add_to_cart must be marked as a key event

    • Sessions with Add to Cart
    • Total Add to Cart
    • Add to Cart Rate
    • CR to Add to Cart

    Checkout Metrics

    • Checkouts
    • Items checked out
    • Checkout Start Rate
    • CR to Checkout

    Purchase Metrics

    purchase must be marked as a key event

    • Purchases
    • Total Purchasers
    • First time purchasers
    • Repeat purchasers
    • Share of Repeat Customers
    • Purchases / Checkouts
    • Cart Abandonment Rate
    • CR to Purchase

    Revenue MetricsRevenue Metrics

    • Total Revenue
    • Average Order Value
    • ARPPU
    • Revenue per Session

  What does a metrics page include?

  Analytics

  Trend graph (historical data)

  Slice charts by:

  • New and Returning Users
  • Device + Platform
  • City
  • Channel + Medium
  • Source + Campaign

  List of Connected Metrics

  

  Theory

  4 Tags

  Description

  Why It Is Important

  7 Possible Causes of Worsening

  7 Tactics to Improve This Metric