This template is designed to be a comprehensive report in Google Analytics 4 for all non-ecommerce websites.  

The template is built with Google Data Studio Template and provides deep insights into website performance.  It provides details on website page views, engagement, events and conversions.

The 9-page report for NON-ecommerce websites includes:

  • Overview dashboard
  • Traffic sources by Channel Group and key metrics
  • Traffic sources by Session Medium / Source and key metrics
  • All pages report
  • Landing pages report
  • Landing page drill down (by “folders”) – flat table view
  • Landing page drill down (by “folders”) – pivot table view
  • Conversions by Traffic source
  • All Events (including Conversions) – table & chart


Filters available for all reports:

  • Country
  • Device category
  • Hostname
  • Date range



  • Who should use it?: Anyone running a lead gen or content website.
  • What can you do with it?: Track all key website metrics including events and conversions.  Presented nicely.
  • What Data Sources are used?: GA4



1 review for GA4 All for NON-ecommerce & Content / LeadGen websites

  1. Fane

    Good if you don’t need any ecomm data. I manage the website for a small law firm, so works perfectly to see where people are landing and filling out forms.

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