15 November 2024
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By
Chris Hamlin
Ecommerce sales are going to hit $8.1 trillion — 24% of all global retail sales — per year by 2026. But it’s a competitive market. With millions of ecommerce stores selling goods, your store needs to perform to get in on that growth. Customers expect a smooth online shopping experience that gives them the products they need, when they need them, and all for the right price. To do that, you need to understand your customers, current trends, and your site analytics. That’s a lot of things for ecommerce owners to juggle. Luckily, you don’t have to do it all alone.
Experienced ecommerce store owners and digital marketers have made a variety of reporting templates & dashboards to help you run a successful store. In this article we’ll run down 10 of the best.
Ecommerce templates are ready-made files to help you run a profitable ecommerce store. For example, Google Looker Studio dashboards that visualize your data, or Google Sheets templates for revenue forecasting. Check out our full range of ecommerce templates.
Below you’ll find reviews of the 10 best ecommerce templates you can use to run your online store in 2022.
Who’s it for?
Ecommerce store owners who are tracking e-commerce eents in Google Analytics.
Ease of set up
Medium. The dashboard is easy to use but if you’re setting up e-commerce events for the first time, it might be tricky.
Description
Google Looker Studio is one of the best data visualization tools out there — and it’s free. With this dashboard you can see key information for your site. All you need to do is link it to your ecommerce events enabled Google Analytics 4 property. Not only do you get detailed product info like product revenue and unique purchases, but you also get traffic data. You can see where your users come from, what device they use, and what they’re buying on your site in this 1 page report. All of this gives you a better understanding of your customer and how they behave on your site, so you can refine your marketing.
Who’s it for?
Store owners who want detailed ecommerce stats, traffic sources, and engagement metrics.
Ease of set up
Easy.
Description
Whereas the previous template on this list crams a lot of stats into 1 page, this huge template crams a lot of stats into 13 pages. Not only do you get general web analytics like page views and traffic sources, but you get a trove of useful ecommerce stats. This dashboard shows your audience behavior through the funnel, your highest earning marketing channels, and which device most of your customers are using. Combine this with the detailed breakdown of product performance and you have a powerful tool for ecommerce store owners.
Who’s it for?
Supermetrics users who want to show data from multiple sources in one, handy spreadsheet.
Ease of set up
Medium — you need to sign up with Supermetrics and add their sidebar to Google Sheets.
Description
With this free template from Supermetrics you can see your ecommerce return on investment. It may look simple but this Google Sheets template gives you some insight into your performance by analyzing your transaction rate, average order value, and cost per visit. With this data the template calculates your optimal ROI and compares it with your actual ROI. You can see a breakdown of performance by marketing channel so you know which channels are working well for you.
Who’s it for?
First time Amazon private label sellers who want a set process to follow.
Ease of set up
Easy.
Description
Amazon is the biggest retailer in the world with millions of customers worldwide. Listing your products on Amazon is a good way to drive revenue. But, when you’re new, it can be tricky. This ClickUp project management template was designed for new Amazon private label sellers. This template takes you through 13 key steps to launching your new Amazon ASIN.
This product is different to the other templates on this list. It’s not a dashboard you can use to review ecommerce stats — instead, it’s a ClickUp template designed to help you manage a new Amazon product listing. It’s in our list because it’s a very useful ecommerce template.
Who’s it for?
Ecommerce store owners who want data from Google Analytics and Search Console in one dashboard.
Ease of set up
Easy.
Description
Switching between different analytical platforms like Analytics and Search Console can be time consuming. Especially when you’re looking for lots of data points to improve your ecommerce store performance. To save time, you can use this 2-page dashboard that pulls data from both Analytics and Search Console. It gives you all the SEO performance stats you need — year-on-year stats for organic traffic, all key metrics and reports from Search Console, and a breakdown of your visitors.
Who’s it for?
Ecommerce managers who want to generate performance reports.
Ease of set up
Medium — you need to sign up with Supermetrics and add their sidebar to Google Sheets.
Description
This Google Sheets template from Supermetrics tracks your traffic and revenue in a handy spreadsheet. It breaks down your traffic and revenue by channel so you know which areas are most profitable. For example, you can find out the amount of users, transactions, and revenue came from organic traffic. And then you can compare that to other channels like paid search or social media.
Who’s it for?
Ecommerce store owners who want a detailed breakdown of their analytics.
Ease of set up
Easy
Description
For ecommerce store owners who want to get into the details of their store performance, this is the dashboard for you. It’s 6 pages full of charts and tables helping you get a grasp on your metrics. On this dashboard, you’ll find a performance overview, your most lucrative products, and your most profitable categories. Combined with demographic data, and an analysis of your marketing channels, and you have everything you need to understand your analytics. The dashboard also has a professional look, so it can be great if you need to share with clients or stakeholders.
Who’s it for?
Ecommerce managers who want to know all about their sales and shopping performance.
Ease of set up
Easy.
Description
For ecommerce site owners who want to visualize your funnel, this is the dashboard for you. You get insights about your customer’s on-site behavior in a clear and easy to understand design. It breaks purchases down by brand, channel, product, and device so you get the info you need to make informed decisions. And you get details about buyer chopping performance so you can see how they move through the funnel and react to any bottlenecks. It also has a nice modern and light design to it, which makes using it enjoyable.
Who’s it for?
Ecommerce managers who want an overview of their metrics.
Ease of set up
Easy.
Description
This looker Studio dashboard gives a comprehensive overview of your ecommerce analytics. Over 3 pages, you’ll find a user acquisition overview, a geography overview, and an ecommerce overview. The acquisition page shows you your most effective traffic sources. You can use this info to identify which channels to focus on more. And the ecommerce page gives you a breakdown of your products’ performance. You can see your most popular products and product categories.
It’s one of the more expensive templates on this list., but totally worth it!
Who’s it for?
Ecommerce managers who need to report to stakeholders or clients.
Ease of set up
Easy.
Description
This one-page dashboard visualizes your buyer journey. Using your Google Analytics data, this template shows you where your users are acquired, at which point they’re leaving your site, and important financials like cost per conversion and average order value. And it does all of this in a unique design that’ll impress your clients or stakeholders.
UX is a critical component for anyone that is serious about running an ecommerce site. This template is easy to use and a great way to track website performance and UX and ultimately improve the customer experience.
Ecommerce is buying and selling goods online. More often than not, ecommerce sites sell physical goods. For example, Amazon and Shopify are two of the biggest ecommerce sites in the world.
The 3 main types of ecommerce are business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C) selling.
Because building templates takes time and expertise. Not only do you need to create, test, and refine your template. But you also need the experience to know what to include. By using templates, you can borrow experience from professionals and save a lot of time.
There are a few things you should do to attract customers.
There are some principles that every ecommerce website should follow. Let’s take a look:
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