🤔 What is it?

Looker Studio Dashboards are templated reports based on the Metrics Map approach, also known as Metrics Tree.

On this page, you can access a dashboard featuring key Google Ads performance metrics.

Quick Stats:

• 1 big metrics map – key Google Ads performance metrics
• 1 data source – Google Ads
• 25 main metrics + 24 additional metrics
• 25 report pages with focused metrics maps
• ∞ times you can copy this report and plug in data from different accounts

🤝 What options are available?

🗂️ What metrics are included?

25 main metrics

Impressions

• Avg. CPM
• Cost
• Search Impr. share
• Impression (Absolute Top) %
• Impression (Top) %
• Impressions

Interactions

• Avg. Cost
• Avg. CPC
• Avg. CPE
• Avg. CPV
• Clicks
• CTR
• Engagement rate
• Engagements
• Interaction Rate
• Interactions
• Video view rate
• Video views

Coversions

• All conv.
• Conv. rate
• Conversions
• Cost / conv.
• Total conv. value
• Value / conv.
• View-through conv.

24 additional metrics

Impressions

• Display Impr. share
• Search Lost Abs. Top IS (Budget)
• Search Lost Top IS (Budget)
• Search Lost Abs. Top IS (Rank)
• Search Lost Top IS (Rank)
• Search Lost IS (budget)
• Search Lost IS (rank)
• Display Lost IS (budget)
• Display Lost IS (rank)

Interactions

• Click Share
• Relative CTR
• Click conversion rate
• Invalid clicks
• Video played to 100%
• Video played to 75%
• Video played to 50%
• Video played to 25%

Coversions

• All conv. value / click
• All conv. value
• Value / all conv.
• All conv. value / cost
• Cost / all conv.
• Conv. value / click
• Conv. value / cost

📄 What does a metrics page include?

Analytics

🔢 Current metric value and its change

📈 Trend graph (historical data)

📊 Set of 4-7 slice charts

🔎 Focused Map of Connected Metrics

Theory

🏷️ 4 Tags

👀 Description

🤔 Why It Is Important

🔦 Hypotheses + Actions to Improve