Track all your marketing goals in a comprehensive dashboard.

This Looker Studio based dashboard template was originally developed for Furlough’s internal use when working and growing D2C/B2C brands, helping to gain actionable 360 degrees insights about eCommerce brands – from website, performance, paid channels, automation channels such as email & push. The dashboard covers Amazon as well!

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Overview Report

• Aggregation of Top KPIs from Every Report
• KPIs by Channels Breakdown
• Traffic & Acquisition by Channels Breakdown
• Performance & Traffic Trends

Online Stores: Shopify, Amazon

• Customers, Sales, Returns, COGS, AOV, and more…
• New vs. Returning Customers Comparison
• Customer Trends
• COGS & Sales Trends
• Product Performance Breakdown Table
• Landing Pages Performance Breakdown Table

Advertising Channels Coverage: Meta Ads, Google Ads

• ROAS, Spend, Impressions, Clicks, CTR, and more…
• Preformance Trends
• Campaign Breakdown Table
• Ad Group Breakdown Table
• Audience Breakdown Table
• Keywords Performance Breakdown
• Traffic Attribution Date
• And more….

Email & SMS Marketing (Klaviyo Based) + Push Notifications (Push Owl Based)
Dedicated Reports for – Campaigns, Flows, Traffic Data – Inclusive of:

• Opens, Clicks, Bounce, Spam, Unsubscribe, and more..
• Performance Trends
• Performance by Campaign
• Segment Performance Breakdown Table

**Please Note: To work with it‘s full capabilities, you‘ll need to have an account with Supermetrics and PowerMyAnalytics to connect all data sources to the dashboard. It can be used with one of the above as well, without full coverage of all sources. Read & learn more in the documentation