2 December 2024
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By
Chris Hamlin
Google Analytics 4 (GA4) is the latest version of Google Analytics and it continues to be immensely popular among marketers and website managers. While GA4 is both a data collection and analysis tool, Looker Studio is a better option for data presentation and dashboarding. Utilizing Looker Studio with GA4 unlocks a new level of data analysis and presentation and opens up a range of possibilities for marketers.
Google has created a standalone tool called Looker Studio which is connected but different to GA4. Unlike GA4, Looker Studio itself does not track users or collect any data. Rather Looker Studio connects seamlessly into other data sources such as GA4. The power of Looker Studio comes from it’s ability to build customized dashboards, present data in unique ways and easily share information in real time with stakeholders. Looker Studio is also able to connect with multiple data sources and combine data together.
The goal of this article is to present to you a range of the best GA4 templates available on the market today. We used a number of criteria to select from what we believe are the best in class, these include:
– Combines the big 3 Google data sources (GA4, Ads, Search Console)
– Looks amazing and is easy to view
– 6 pages of insights
– Ecommerce data included
It might not have all the detail you need
Easy – 5 Minutes
Ideal for agencies, consultants and client side or anyone wanting a single dashboard to see traffic, ecommerce, SEM and SEO performance.
Google Analytics 4, Google Ads, Google Search Console
To make the most of GA4, you can combine it with other Google tools like Search Console and Ads. This all-in-one Google Looker Studio dashboard template pulls in data from all three sources. In its six pages, not only do you get GA4 data for traffic, demographics, and ecommerce, you can also see an overview of your Google Ads and Search Console.
In this single report you can see how your website, online store, PPC and SEM, and SEO are performing. The depth and design of this report make it perfect for sharing with clients or other stakeholders.
We’ve called it the Best All-Rounder, as it covers a lot of bases.
– Reasonably priced
– Has graphs and insights for all standard metrics
– 5 Pages of reports
Not the best looking, you may want to add a bit of your own branding and design on top.
Easy – 5 Minutes
Ecommerce sites and website owners looking for a simple reporting dashboard.
Google Analytics 4
GA4 collects a lot of data. So you need reports that include the most important info and show it in a clear way. The Google Analytics 4 essential Looker Studio template does just that. There are five pages filled to the brim with analytics data. You get a general overview of traffic sources, page views, and the main engagement metrics. But you also get in-depth ecommerce performance charts and shopping funnel behavior stats.
– Includes Google My Business data
– Looks great, well designed and client ready
– Great value
If you don’t have a Google Business Profile set up then this report might not be the best choice for you.
Easy – 10 minutes
SEO Consultants and agencies for client reports as well as business owners and marketing managers for local businesses.
Google Analytics 4, Google Search Console, Google My Buisiness
For anyone who needs a detailed report combining GA4, Google Business Profile, and Search Console, this is the template for you. By integrating these three tools, you get all the information you need to track your digital marketing.
Tables, charts, and graphs help you visualize your general and ecommerce GA4 data, organic search results, and your business’s impact on Google. It has all the metrics you need to make informed marketing decisions about your business and its digital marketing.
– Connects GA4 data to Google Sheets
– Professional Design
– Reputable vendor
If your looking for a dashboard you are better off with Looker Studio
Easy
Businesses that use GA4 heavily and want to customize the way their data is presented and calculated
Google Analytics 4
Coefficient
This template is ideal for analysts that want to import their data from GA4 into Google Sheets.
It’s a beautifully designed template which means it’s both great for analysis but also excellent for presentation and sharing with clients.
– Great for presenting to clients or stakeholders.
– Provides simple visualizations anyone can understand
– Multiple funnel designs to choose from
Not ideal if you’re looking for a fully detailed ecommerce performance report. This focuses on the check-out funnel specifically.
Easy – 5 Minutes
Anyone looking to improve their next QBR, Report or stakeholder presentation with a nice looking funnel.
Google Analytics 4
When you’re presenting to clients or stakeholders, you might need more than just tables, graphs, and barcharts. This ecommerce infographic report for Google Looker Studio can add a little oomph to your presentations. Not only that, but by connecting analytics to Looker Studio, you no longer need to copy and paste numbers into tables or infographics. Instead, you get ecommerce infographics that are full of live and up-to-date data. Use these templates to show metrics like product views, add-to-carts, checkouts, transactions, and total revenue.
The graphics themselves update in real time, so you can use them as a dashboard as well, that looks great all the time. The Template contains three seperate pages of different funnel visualizations
– Unique & easy to understand presentation
– Understand how users move through your site
– Supports GA4 & BigQuery
Fairly pricey
Easy – 5 Minutes
Lead Gen & eCommerce website managers looking for an easy way to interpret their site flow
Google Analytics 4
Louis
This template is built around the idea that you can tell a story with your data. Understanding the way users flow through your website is made easy when the design helps tell this story.
It’s a great dashboard for internal presentation as well as external reporting. We believe it can help steer significant business decisions
– Comprehensive report with 6 pages of graphs.
– Goes into extensive details around ecommerce performance and metrics
– Professional, clean design with space for commentary
If you don’t have an ecommerce website, this report is not for you.
Easy – 5 Minutes
Digital marketing agencies, ecommerce site owners and managers.
Google Analytics 4
Ecommerce site owners have lots to think about. You need to know which products bring in the most revenue, which are the best sellers, and which product categories are most profitable. You also need to know the marketing channels that drive the most revenue, and how well promotional campaigns perform. Add this to general performance and demographic data, and that’s a lot to take into account.
Luckily, this comprehensive ecommerce GA4 dashboard includes all of that and more. This interactive dashboard links with your GA4 property with no extra set up needed. It gives you everything you need to make the smartest ecommerce marketing decisions.
We also like the professional design from DASE. This makes it perfect for a corporate setting.
Yes! Google Analytics is free to use. This is one of the big selling points of GA4 — you get the machine learning and AI insights that are common in enterprise marketing software without the hefty price tag.
Yes. Google will sunset Universal Analytics on July 1, 2023. That means it won’t collect data after that point. So you need to be set up with GA4 way before that date so you don’t miss out on year-over-year data.
Yes, not only does it have a bunch of great features for analyzing site and app performance, from July 2023 it’ll be the only Google Analytics property. So if you want to stay within the Google suite of products, you have no choice but to use GA4.
Until July 2023 you can run both UA and GA4 concurrently. It gives you time to get used to the new platform without having to stop collecting data. There are some big changes with GA4 so you might need some time to acclimate to the new platform.
GA4 is still pretty new, so for those who have not yet jumped in, here are some ways Google Analytics 4 is different from Universal Analytics:
No more third-party cookies. Privacy concerns around third-party cookies means browsers are starting to block them. And marketers can no longer rely on them for their data. This change is reflected in GA4.
Cross-platform analytics. Learn more about your customer journey with data and insights across web and mobile apps.
Machine learning insights. You can now get the machine learning and AI insights common in expensive marketing software for free.
Event-based tracking. GA4 counts everything as an event. This gives you more flexibility in your analysis but makes the switch from UA complicated.
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