Track all your marketing goals in a single report with this multi-channel dashboard. Gain actionable insights about your business website performance, paid media results, and social media growth.
Please note that this template is exclusively available without a plan on byMarketers!
Some of the reports inside this dashboard will require a Looker Studio third-party connector. We recommend using the Porter Metrics connector for this dashboard. However, other connectors will also work.
Paid media: Facebook, Linkedin Ads, and Google Ads
- What’s my ad spend? Break down by period.
- What was the return on investment (ROI) for each ad campaign?
- What are the best-performing ads?
- How many conversions I’m getting from my campaigns?
- What was the cost per click (CPC) and cost per conversion (CPA) for each ad?
- Which ad creatives (e.g., image, video, carousel) performed the best?
- What are the keywords people are using that drive traffic to your website?
Social media: LinkedIn Pages, Instagram Insights, Facebook Insights
- What are my best-performing posts?
- How did the reach and impressions of our social media content compare to our previous reporting periods?
- Are we growing our audience?
- What’s the engagement of my audience?
- What content types drive the most engagement on each social media channel?
- How many followers did we gain or lose during the reporting period on each platform?
Web analysis: Google Analytics 4
- Which channels drive the most traffic to our website, and how has this changed over time?
- What is the bounce rate for each traffic source, and how can we improve engagement with these visitors?
- What is the average session duration for each traffic source, and how can we increase user engagement?
- How many pageviews does the average user have per session, and how can we improve engagement with our content?
- What is the conversion rate for each traffic source, and how can we optimize our website to increase conversions?
- What are the demographic characteristics of our website visitors?
- What is the most popular content on our website, and how can we optimize it for better engagement?
- What is the customer lifetime value of our website visitors?
- What is the rate of returning visitors?
SEO: Google Search Console
- What are the pages driving more traffic to your website?
- Are my target keywords relevant to my business and the content on your website?
- What are the countries that are driving more traffic to your website?
- What is the overall trend of your organic traffic over time?
- What is the click-through rate (CTR) of your website in the SERPs?
Youtube
- What is the current subscriber count of your YouTube channel?
- How many views are your videos getting on average?
- What is the click-through rate (CTR) of your videos?
- What is the overall trend of your YouTube channel’s performance over time?
- What is the most popular content on your YouTube channel?
- How effective are your calls to action (CTAs) in driving engagement and conversions?
Nikki –
Since incorporating the Multichannel Digital Marketing Report Template into my routine, I’ve really seen the difference it makes. This dashboard brings together all sorts of digital marketing info – from how our website’s doing and the results of our paid ads to how our social media’s growing and even how we’re doing on search engines. It’s made keeping track of all this stuff much easier and quicker. I’m able to make better choices with all the data right in front of me. Plus, it’s user-friendly and adaptable, which is great for someone like me who’s not a tech expert.
Aries –
The value for money is there. Impeccable design, graphs and tables that pop out. It would honestly take me weeks to make something like this.
Emmanuel –
Using the Template has been a real asset to my role as a website manager. This dashboard consolidates a wealth of essential digital marketing data – spanning website performance, paid media campaigns, social media growth, SEO insights, and YouTube metrics – all in one accessible location. It’s been a time-saver, offering an efficient way to monitor our online presence and track key performance indicators. The option to customize reports and employ different connectors has proven invaluable, making it a versatile tool that aligns well with my responsibilities.