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SEO

Browse a range of original SEO resources including audits, SEO Looker Studio Templates, dashboards and research pieces.  Our resources can help you level up your SEO game by building off the work of other industry professionals.  Whether you're looking for in depth keyword research or a simple tracking dashboard we have a wide range of SEO templates to suit your needs.

by Chris Hamlin

Written by

Chris Hamlin
Digital Marketer

Chris has been working in digital marketing for nearly 20 years and co-founded byMarketers in 2019 (formerly Data Studio Templates).

Updated October 10, 2024

Fact checked Expert digital marketers have reviewed and checked this content to ensure it is as accurate as possible at the time of writing.

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An SEO template should include metrics that help you track the organic traffic to your site. More in-depth reports may include data about search position rankings and the queries used to find your page. Additionally, a good SEO template will show historical data, especially regarding rank, impressions, and clicks. An SEO report should help inform your content marketing with stats about how many people are seeing the page, how many people are clicking from the search engine to your page, and how long they’re staying once they arrive.

Where do you get Data for SEO Reporting?

SEO data comes from a variety of tools, some free, some paid. Google provides several free tools that most companies use for their SEO reporting. Google is the most popular search engine and as such, their tools like Google Analytics and Search Console contain valuable metrics about pageviews, the queries users searched to find your site, how many people clicked to your page, and how your pages rank. There are also a number of other tools outside of Search Engines like SEM Rush and AhRefs. These tools provide data on keyword opportunities, competitor data, backlinks, and technical SEO improvements. Companies like Supermetrics and PMA provide connectors to those platforms that let you pull data into Looker Studio (formerly known as Google Data Studio). Note that those connectors often cost a monthly fee.

SEO Report dashboard on laptop

What are the Pros and Cons of using Looker Studio for SEO Reports?

Pros

  • Focused Display: Other SEO tools, including Google’s own Search Console, sometimes make the reports difficult to read and navigate. Looker Studio, especially a good template, presents the data clearly.
  • Combined Data Sources: Looker Studio let’s you present data from multiple sources, such as Search Engine Console, Google Analytics, SEM Rush, etc. in a single dashboard. It can help you wrangle in different SEO data into a lone report.
  • Single View: Likewise, other reporting tools might make you jump to disparate pages and reports within the site to find the data you need. In Looker Studio you can prioritize what you see. The templates are organized in a way that puts relevant data side-by-side.
  • Live Data: Using a third-party connector or even Google’s connector to Search Console means you’ll see live data in your dashboard.
  • Sharability: Many SEO tools limit the number of users who can view the page. Not Looker Studio. You can share it as simply as a spreadsheet or an online document, only this time, the display is more appealing.

Cons

  • Less Robust for Power Users: If you’re the kind of SEO wizard who knows all the hacks and pays for a powerful tool like AhRefs, Looker Studio might not be for you. Still, you may consider it merely for its sharing capabilities.
  • Potential for too much Data: Some teams will find that Looker Studio gives them too much data about their SEO. Thankfully there are a variety of templates for each use case, but still, if you haven’t started with the basics of even exploring Google Analytics or Search Console, you should start there.
  • Learning Curve: If you’re familiar with Google products, Looker Studio should be easy to learn. Still, every new tool comes with a period of exploration, and Looker Studio is no different.

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What are the most important metrics to include in an SEO Report?

For SEO, think of the three S’s: Search, Site, and Speed. The most important metrics tell you something about each of those. For search, these metrics include your rank, how many impressions each page receives, how many people click to your site, and which queries they’re using to find your page. For site, you want to know which pages are getting the most views, how valuable your organic traffic is with data like conversions, time on page, and bounce rate. And for speed, your dashboard should tell you how your site is performing. Is it slow? Or does it load quickly and display the answer to your visitors immediately?

SEO Report Dashboard

What are the best SEO Looker Studio reports for beginners?

This Organic Traffic Dashboard covers all the basics including queries, ranking, site speed, and more. It keeps the display simple and clean for easy access and sharing.

If you’re starting to do more keyword research (which is really the next stage of SEO beyond reporting), you need to check out this Premium Keyword Research Dashboard. It will help you identify new keyword opportunities that you can build pages or blogs for to capture more traffic.

For those using SEO to boost an eCommerce site, this SEO Looker Studio Report for Ecommerce uses your SEO data to show how organic traffic influenced sales.

Key factors when selecting an Looker Studio Template for SEO

Analysis vs. Research
Some reports are better for analysis, others for keyword research. Make sure you know your goals before you purchase a template. Before you start keyword research, you should familiarize yourself with SEO and the current performance of your site. Only after you have that foundation should you start researching new keywords.

Connection Type
As far as SEO goes, Google Analytics and Search Console are the gold standard for free reporting. And they connect seamlessly with Looker Studio. If a template asks you to pay for a connector or requires a tool like Supermetrics or PMA, don’t rush to purchase before you’ve determined it’s necessary. Most templates should get by connecting to Google Analytics and Search Console.

Conversion Rates
What is the ultimate goal of someone coming to your site? LIkely to convert to something, perhaps giving you their email or purchasing a product. It’s nice to know site traffic, but if conversions are your end-game, you need a site that’s readily configured and a template that can show you conversion metrics and assign attribution.

Historical Trends
As mentioned briefly already, historical data is critical for good SEO reporting. If you don’t know where you ranked last month and how many clicks a query earned you, then you won’t know what to think about your data this month. Historical trends inform your progress and help you gauge the success of your efforts.

SEO reporting dashboards are essential tools for tracking, analysing, and reporting on the performance of SEO campaigns. They provide real-time data, enabling marketers to make quick, informed decisions that can improve search engine visibility and drive more traffic to a website. By consolidating information from various data sources, dashboards offer a comprehensive view of your SEO activities.

Key metrics tracked in SEO dashboards include organic traffic, keyword rankings, and click-through rates (CTR). Monitoring these metrics helps businesses understand their online presence and identify areas for improvement. Dashboards can also display user engagement metrics like time on page, offering insights into content quality.

One significant advantage of using these SEO dashboards is they’re living and breathing things. Unlike static reports, dashboards are updated in real time, providing live insights into SEO performance. This capability ensures that marketers always have the most up-to-date information at their fingertips.

Looker Studio, formerly known as Data Studio, is a powerful tool for creating interactive dashboards and reports. It integrates seamlessly with various data sources, making it ideal for streamlining SEO reporting. By using Looker Studio SEO Report templates, marketers can easily track key metrics and visualise performance data.

These templates simplify the reporting process by offering pre-built options that cover essential SEO needs. From tracking organic traffic to analysing keyword rankings, Looker Studio templates provide a comprehensive overview of SEO performance in a visually compelling format. They allow users to customise and adapt dashboards to specific requirements.

There are numerous advantages to using Looker Studio for SEO. With its user-friendly interface and robust data integration capabilities, Looker Studio enables marketers to create insightful, actionable reports that drive effective SEO strategies. This efficiency saves time and resources, making it easier to focus on optimising SEO efforts.

  • Organic Traffic: Monitoring organic traffic helps you understand how many visitors are coming to your website through search engines. Analysing trends in organic traffic can reveal the effectiveness of your SEO strategies and identify areas for improvement.
  • Keyword Rankings: Tracking the positions of target keywords is crucial for assessing your search visibility. Regularly monitoring keyword rankings helps you understand how well your site is performing in search results and where optimisation is needed.
  • Click-Through Rate (CTR): CTR measures how often users click on your site’s link after seeing it in search results. A high CTR indicates that your meta descriptions and titles are compelling and relevant to users’ queries.
  • Time on Page: This metric assesses user engagement and content quality by measuring how long visitors spend on a particular page. Higher time on the page suggests that your content is valuable and engaging to readers.
  • Brand vs. Non-Brand Traffic: Analysing the balance between brand and non-brand traffic provides insights into brand recognition and the effectiveness of your SEO efforts in attracting new audiences.
  • Backlink Profile: Examining your backlink profile helps you understand the quality and quantity of links pointing to your site. A strong backlink profile boosts your site’s authority and improves search engine rankings.
  • Best All-Round Dashboard: Our top pick for overall performance is the Awesome GA4 + Search Console Dashboard, one of our best-selling SEO report templates. This template offers six pages of in-depth SEO insights, seamlessly integrating GA4 and Google Search Console. Its professional design, intuitive navigation, and stunning visualisations make it ideal for SEO specialists and agencies needing a comprehensive, easy-to-use reporting tool.
  • Best Search Console Dashboard: Our Google Search Console one-page dashboard has been specifically created to seamlessly integrate with GSC. Ideal for weekly or monthly reporting, it provides actionable insights into brand vs. non-brand traffic, overall impressions, and click-through rates, providing you with the help and guidance needed to improve your site’s performance on Google.
  • Best SEO Dashboard for Tablets: Our full-screen SEO dashboard is optimised for tablet viewing and perfect for big-screen displays. Built on Google Data Studio, it provides a complete website overview using GA4 data and integrates key channels like Google Ads, YouTube, and Search Console. With 27 pages, including a menu and settings page, this dashboard ensures comprehensive, on-the-go reporting and impressive presentations.
  • Google Search Console: This free data connector is crucial for any SEO dashboard, providing insights into overall impressions, clicks, and brand vs. non-brand traffic. It helps you understand how your website is performing in Google’s search results and identify areas for improvement.
  • GA4: Google Analytics 4 is another essential connector for tracking organic traffic across all search engines. It offers valuable insights into user behaviour, revenue, and site engagement, making it a must-have for comprehensive SEO reporting and decision-making.
  • Other Connectors: To gain a complete picture of your SEO efforts, consider using connectors from tools like SEMrush, Ahrefs, and AWR. These connectors allow you to pull in additional data on keyword rankings, backlinks, and more, enhancing the depth and value of your SEO analysis.

When selecting the best SEO templates for your dashboards, start by considering the data connectors you’ll need. Ensure the template supports essential connectors like Google Search Console and GA4 for comprehensive SEO reporting.

Next, look for pre-built SEO templates that offer the features and functionality required for your specific needs. Whether you need to track keyword rankings, monitor backlink profiles, or analyse organic traffic, the right template will have built-in options to streamline these tasks.

Finally, evaluate the customisation options. The best SEO templates will allow you to tailor the dashboard’s visual elements, metrics, and layout to suit your brand and reporting style. This flexibility ensures your dashboards not only meet your reporting needs but also align with your business’s aesthetic.

What are SEO templates?
SEO templates are pre-built dashboards for tracking and visualising key SEO performance metrics.

Can I customise SEO templates?
Yes, you can fully customise these templates to fit your specific SEO reporting needs.

Which data connectors are essential for SEO dashboards?
Google Search Console and GA4 are essential for comprehensive SEO reporting.

How can I track keyword rankings using Looker Studio?
Use templates integrated with keyword tracking tools like SEMrush or Ahrefs.

How do I copy a purchased template into Looker Studio?
We have a blog post dedicated exclusively to this very topic.

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