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Search engine optimization (SEO) is a core function of successful digital marketing. An SEO strategy is focused on making your web pages rank higher in search engines through a variety of strategies and involves writing great content, answering search questions and intent, structuring the data of your page and site, and more. SEO analysis is critical to understanding your search marketing performance over time. Looker Studio (formerly Data Studio) can provide you with a full suite of valuable data points that allow you to identify top pages, click and impression trends, and keyword ranking all at a glance.
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