Whether your start-up is firing on all cylinders or you just have the inklings of an idea, building a small business is exciting. However, it’s not for the faint-hearted, as you will need to overcome several problems and obstacles. If you’re wondering what the five most essential things required to start your business and set […]
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As an eCommerce business you are likely to come up against a mountain of data on a regular basis. This, of course, can make for a challenge when it comes to distilling signals from noise. But it’s crucial for you to be able to easily access, centralise and analyse your data whether inventory, sales, marketing […]
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Depending on who you’re talking to, recent advances in AI are either going to take your job or make your job easier. It’s a polarizing debate. But there’s no doubt AI tools like DALL-E and ChatGPT are causing a stir in digital marketing. The truth is, generative AI is only as good as the prompts […]
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When teams switched to remote work during the Covid-19 pandemic, adoption of Notion went through the roof. Since its release in 2018, Notion has gone from an unknown productivity tool to having over 20 million active users. And it’s easy to see why. With a bunch of powerful features and regular updates and improvements, Notion […]
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Why You Should Consider Passive Income Inflation is going nuts. Energy prices are shooting through the roof. And wages can’t keep up. If you are like us, you love working in marketing, but your salary doesn’t go as far as it did a year ago. And it’s unlikely things are going to get cheaper. What […]
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Google Sheets is catching up to Excel in the array of features it offers. In some ways it is even superior to excel for certain industries. There are 4 key features which make Google Sheets an integral part of the digital marketers toolkit today: Templates & Data Sources Google Sheets Templates are a game changer […]
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Google Looker Studio (formerly Data Studio) is a fantastic tool for centralizing and presenting your data. It is also fairly easy to use, although there is a bit of a learning curve. This guide aims to flatten this learning curve and help you get up and running with Looker Studio. We have made it both […]
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Click through rate plummets when you end up on page 2 of SERPs. According to Backlinko, only 0.63% of people click on something from page 2. To drive organic traffic you need to be on page 1. This means SEO should be an essential part of your digital marketing strategy. To help you get started […]
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In this article, we are going to learn how to implement specific data visualizations to allow you to interpret data using charts and tables. It is recommended that you read the previous articles in our ‘how to’ series before moving onto this on:. In this article, we will be exploring 3 types of charts on […]
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At first glance, Google Data Studio appears to step on Google Analytics’ turf. After all, almost any website data collected in Google Analytics is also available in Data Studio. However, both products have specific strengths that make them compelling in different use cases. Before we dive into specific instances where you’d use one or the […]
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