Since 2012 Universal Analytics (UA) has been measuring and analyzing website statistics — but its days are numbered. Google has announced they’re updating to Google Analytics 4 (GA4) as of July 1, 2023. This means you won’t be able to use UA to track your site after that date. So the sooner you get the […]
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After setting up your byMarketers.co (BYM) vendor account, you can start uploading products to our community of marketing professionals. Joining our vendor program provides you with a great place to generate extra income and showcase your assets. Whether you are a freelance marketer, part of a large marketing company or a business professional, you can […]
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byMarketers.co (BYM) provides an innovative platform for marketers to buy and sell digital resources and products, making it a great place to generate extra income and showcase your assets. Whether you are a freelance marketer, part of a large marketing company or a business professional, BYM can help you connect with a community of marketing […]
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Here at byMarketers we aim to foster knowledge sharing and insights between digital marketers and the best way to get the ball rolling is by sharing some of our personal insights. In this (ultimate!) guide, we’ll outline everything you need to know to put together a successful SEO proposal for prospective clients. The ABCs of […]
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In early 2021, Google Data Studio released a new feature called ‘Draft Mode’, and it’s incredibly smart. In fact, you’ll wish all your web tools had a feature like this. It’s called Report Publishing. So what is it, and why is it so helpful? Live by Default Traditionally, Data Studio reports are always live, at […]
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WooCommerce has long been the go-to ecommerce platform for WordPress powered sites. It’s easy to use and integrates well with many WordPress templates, turning a website or a blog into a storefront. As expected, WooCommerce collects data about each purchase on the site. While some of this is also available in Google Analytics, provided you’ve […]
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When it comes to email analytics, looking at a single campaign is helpful, but so is a high level view of all your email data. How are open rates across the board? Which subject lines performed best? Is traffic coming back to your website, or is no one clicking? You can only know this if […]
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Facebook Ads are one of the most commonly used and most important paid marketing channels. Facebook ads level the playing field, allowing small businesses and enterprises to compete for customers on Facebook, Instagram, and the rest of Facebook’s ecosystem. If you’ve looked at a report in Facebook, you know they have a fairly robust reporting […]
[post-views]This article was written to accompany the ‘Marketing Funnel with Google Analytics Dashboard’. It can be used as a walkthrough to setup the dashboard Target audience: Online Marketing, Controllers, Chief Marketing Officers (CMOs) Reading time: 10 min. Difficulty Score: 6 of 10 In today’s complex digital economy with a variety of tools to attract an […]
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A great feature in Data Studio that many people are not aware of is the ability to create new themes based on images! Where before you’d have to take the time of matching and mimicking each individual colour, Google Data Studio now does this for you in a few seconds. In this article I’ll show […]
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