Yes. It’s free to set up and use. There are paid Google Analytics 4 templates you can use to get the most out of the data or you can hire someone to help you with setting up GA4. But these are not required.
GA4 is used for analyzing user behavior across websites and apps. It tracks users across platforms so you know how people interact with your company over web and mobile. And it uses machine learning to give you predictive analytics and insights.
It isn’t easy. Since its release people have claimed it’s unintuitive and not beginner-friendly. Once you got the hang of it though it shouldn’t be too difficult for you to gain valuable insights.
GA4’s event-based model gives you accurate insights into your customer journey. You know how they interact and engage with your business. And you get this data across both web and mobile apps. It also has powerful segmentation features so you can deliver the most effective ads for your audience.
It depends.Google’s own Analytics Academy course for beginners takes 4 - 6 hours of study. If you’re experienced with web analytics, it will take a few hours of playing around with the new features.