Google Analytics 4 Audit & Comparison (GA4 vs UA)

Migrating to GA4 from Universal Analytics (because it will stop working in July 2023)?

Want to be sure that your GA4 measurement is perfect?

You can easily compare data tracked by the old Universal Analytics (UA) and the new Google Analytics 4 implementation.

The report includes 6 pages to see and compare UA and GA4 side by side:

1. Basic & Ecommerce metrics summary
2. Time series chart: Basic & Ecommerce metrics
3. Bar charts: Split by Channels – Basic & Ecommerce metrics
4. Tables: Split by Channels – Basic & Ecommerce metrics
5. Tables: Split by Source/Medium – Basic & Ecommerce metrics
6. Tables: Hostnames & Events list

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Why is it important? Why should you use this report?

• Even thought numbers can be slightly different in GA4 a UA due to different approach, you should check weird or missing data.
• Check whether all the specific Enhanced Ecommerce events are implemented as expected (compared to UA Enhance Ecommerce data)
• GA4 have another (traffic) Channel grouping. It is helpful to see the difference side by side.
• Hostnames report can discover if the implementation of GA4 is on the (only one) right web domain (i.e. hostname – e.g. MyWebsite.com).