Facebook is among the most widely-used social media platforms to create and share content to engage with your target audience. As a result, Facebook pages have become a great place to market your brand worldwide.

However, you need to analyze the performance of your Facebook page to ensure that you are heading in the right direction. This means finding essential insights to decide on how to improve the content that will drive more excellent conversion rates.

A great tool to do just that is a Facebook insights data studio connector that links your Facebook page with your Looker Studio. It allows you to build trend lines for your social channels’ organic impressions and paid reach to see how your Facebook campaigns perform.

Reporting Tool: Google Data Studio