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SEO

Browse a range of original SEO resources including audits, SEO Looker Studio Templates, dashboards and research pieces.  Our resources can help you level up your SEO game by building off the work of other industry professionals.  Whether you're looking for in depth keyword research or a simple tracking dashboard we have a wide range of SEO templates to suit your needs.

by Chris Hamlin

Written by

Chris Hamlin
Digital Marketer

Chris has been working in digital marketing for nearly 20 years and co-founded byMarketers in 2019 (formerly Data Studio Templates).

Updated October 10, 2024

Fact checked Expert digital marketers have reviewed and checked this content to ensure it is as accurate as possible at the time of writing.

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An SEO template should include metrics that help you track the organic traffic to your site. More in-depth reports may include data about search position rankings and the queries used to find your page.

Additionally, a good SEO template will show historical data, especially regarding rank, impressions, and clicks. An SEO report should help inform your content marketing with stats about how many people are seeing the page, how many people are clicking from the search engine to your page, and how long they’re staying once they arrive.

SEO reporting dashboards are game-changers for tracking what’s working in your SEO strategy and spotting areas for improvement. These dynamic tools pull together data from multiple sources, giving you a clear, real-time picture of your website’s performance. With metrics like organic traffic, keyword rankings, and click-through rates (CTR), you’re equipped to make decisions that drive more visitors to your site and boost visibility.

The best part? These dashboards aren’t just snapshots – they’re live, evolving insights into your SEO efforts. You’re not left waiting for monthly reports; instead, you can monitor key metrics whenever you want, making it easier than ever to adjust your digital marketing strategy and stay ahead.

SEO Metrics

 

Looker Studio, formerly known as Data Studio, is a powerful tool for creating interactive dashboards and reports. It integrates seamlessly with various data sources, making it ideal for streamlining SEO reporting. By using Looker Studio SEO Report templates, marketers can easily track key metrics and visualise performance data.

These reporting templates simplify the reporting process by offering pre-built options that cover essential SEO needs. From tracking organic traffic to analysing keyword rankings, Looker Studio templates provide a comprehensive overview of SEO performance in a visually compelling format. They allow users to customise and adapt dashboards to specific requirements.

There are numerous advantages to using Looker Studio for SEO. With its user-friendly interface and robust data integration capabilities, Looker Studio enables marketers to create insightful, actionable reports that drive effective SEO strategies. This efficiency saves time and resources, making it easier to focus on optimising SEO efforts.

Here are some of the key things to consider when analysing your website traffic. 

  • Organic Traffic: Monitoring organic traffic helps you understand how many visitors are coming to your website through search engines. Analysing trends in organic traffic can reveal the effectiveness of your SEO strategies and identify areas for improvement.
  • Keyword Rankings: Tracking the positions of target keywords is crucial for assessing your search visibility. Regularly monitoring keyword rankings helps you understand how well your site is performing in search results and where optimisation is needed.
  • Click-Through Rate (CTR): CTR measures how often users click on your site’s link after seeing it in search results. A high CTR indicates that your meta descriptions and titles are compelling and relevant to users’ queries.
  • Time on Page: This metric assesses user engagement and content quality by measuring how long visitors spend on a particular page. Higher time on the page suggests that your content is valuable and engaging to readers.
  • Brand vs. Non-Brand Traffic: Analysing the balance between brand and non-brand traffic provides insights into brand recognition and the effectiveness of your SEO efforts in attracting new audiences.
  • Backlink Profile: Examining your backlink profile helps you understand the quality and quantity of links pointing to your site. A strong backlink profile boosts your site’s authority and improves search engine rankings.

Best All-Round Dashboard – The Awesome GA4 + Search Console Dashboard.

Our top pick for overall performance is the Awesome GA4 + Search Console Dashboard, one of our best-selling SEO report templates. This template offers six pages of in-depth SEO insights, seamlessly integrating GA4 and Google Search Console. Its professional design, intuitive navigation, and stunning visualisations make it ideal for SEO specialists and agencies needing a comprehensive, easy-to-use reporting tool.

The Awesome GA4 + Search Console Dashboard

Best Search Console Dashboard – Our Google Search Console Template

Our Google Search Console one-page dashboard has been specifically created to seamlessly integrate with GSC. Ideal for weekly or monthly reporting, it provides actionable insights into brand vs. non-brand traffic, overall impressions, and click-through rates, providing you with the help and guidance needed to improve your site’s performance on Google.

The Google Search Console - Looker Studio Template

Best SEO Dashboard for Tablets – Our Full Screen SEO Dashboard

Our full-screen SEO dashboard is optimised for tablet viewing and perfect for big-screen displays. Built on Google Data Studio, it provides a complete website overview using GA4 data and integrates key channels like Google Ads, YouTube, and Search Console. With 27 pages, including a menu and settings page, this dashboard ensures comprehensive, on-the-go reporting and impressive presentations.

The Full screen dashboard - Complete website overview template.
  • Google Search Console: This free data connector is crucial for any SEO dashboard, providing insights into overall impressions, clicks, and brand vs. non-brand traffic. It helps you understand how your website is performing in Google’s search results and identify areas for improvement.
  • GA4: Google Analytics 4 is another essential connector for tracking organic traffic across all search engines. It offers valuable insights into user behaviour, revenue, and site engagement, making it a must-have for comprehensive SEO reporting and decision-making.
  • Other Connectors: To gain a complete picture of your SEO efforts, consider using connectors from tools like SEMrush, Ahrefs, and AWR. These connectors allow you to pull in additional data on keyword rankings, backlinks, and more, enhancing the depth and value of your SEO analysis.

When selecting the best SEO templates for your dashboards, start by considering the data connectors you’ll need. Ensure the template supports essential connectors like Google Search Console and GA4 for comprehensive SEO reporting.

Next, look for pre-built SEO templates that offer the features and functionality required for your specific needs. Whether you need to track keyword rankings, monitor backlink profiles, or analyse organic traffic, the right template will have built-in options to streamline these tasks.

Finally, evaluate the customisation options. The best SEO templates will allow you to tailor the dashboard’s visual elements, metrics, and layout to suit your brand and reporting style. This flexibility ensures your dashboards not only meet your reporting needs but also align with your business’s aesthetic.

SEO templates are pre-built dashboards for tracking and visualising key SEO performance metrics.

Yes, you can fully customise these templates to fit your specific SEO reporting needs.

Google Search Console and GA4 are essential for comprehensive SEO reporting.

Use templates integrated with keyword tracking tools like SEMrush or Ahrefs.

We have a blog post dedicated exclusively to this very topic.

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